Fashion Central Best Buys

The ultimate skin care regimen— Kyoku For MenIntroducing a brand that infuses traditional methods of skin care with state-of-the art technology, Kyoku For Men brings a range of products created particularly for men’s skin type. The creator of Kyoku for Men, Asim Akhtar, wanted to launch a brand that would inculcate all natural ingredients to effectively enhance men’s particular skin type.   Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, May 30th, 2012
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l’oreal paris introduces their latest skin care innovation new revitalift with stimuliftRevitalift, the World’s No 1 Anti-Wrinkle cream  has launched it’s new innovation with Stimulift technology. Thanks to their technical expertise and knowledge of advanced biology, L’Oréal Paris laboratories have developed a unique formula which can now target skin’s 8 natural lifters essential to youthful skin. Continue reading…

Comments (0) Posted by Mishal on Thursday, August 11th, 2011


garnier launches an exciting skin care innovation garnier light spf 15 creamLeading hair and skin care brand Garnier, extends its technical expertise within their acclaimed Garnier Light range by launching the Garnier Light SPF 15 Cream in Pakistan. Based on the brands’ ethos of building from the science and power of nature, the Garnier Light range is enriched with naturally sourced and carefully extracted nature based active ingredients. The launch of the Garnier Light SPF 15 Cream marks an exciting advance within their acclaimed Skin Care research and development with natural ingredients, specially designed for Asian skin. Continue reading…

Comments (0) Posted by Mishal on Monday, June 27th, 2011


The New White Perfect – Transparent Rosy Whitening cream is the perfect addition to the pampering skin care range by L’Oréal Paris – it is rather glamorously enriched with powdered tourmaline, which in addition to many other qualities, also helps in blood stimulation which is what makes it extra attractive for me, because I have always believed that beautiful skin is an incredible asset and also the best makeup” – Meesha Shafi, L’Oréal Pakistan Spokesperson. Continue reading…

Comments (0) Posted by Zara Omer on Monday, March 21st, 2011
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Luscious Cosmetics introduces a revolutionary new innovation to its acclaimed and popular makeup range, through the launch of the “High Definition Mineral Liquid Foundation”. Mineral makeup technology has dominated the international cosmetic industry for the past two years, and Luscious Cosmetics has translated this technology to cater to South Asian skin tones by formulating a liquid foundation which promises mineral makeup benefits with high definition results.

Luscious High Definition Mineral Liquid Foundation is a silky, lightweight foundation made from pure minerals with all the benefits of a skincare treatment. The soft-matte formula is infused with minerals, vitamins, and deep sea water for light weight, yet flawless coverage that lasts all day. The product contains no oil, talc or fragrance which makes it suitable for all skin types, including sensitive skin. Continue reading…

Comments (0) Posted by Mishal on Tuesday, January 4th, 2011


Wedding along with a huge change in girls’ life brings with it some consciousness about her because everyone wants to look extraordinary on this special day.

Few years ago the wedding season used to be in normal seasons, but now weddings take place throughout the year because of these luxurious wedding halls where temperature is totally controlled. Brides are also not bound to wear red or dark colours on their wedding day, so it’s very pleasant to see brides wearing light colours and looking fresh. Only problem girls’ mostly face during this important time is facial skin care. Continue reading…

Comments (0) Posted by Mishal on Friday, December 17th, 2010


(01 November 2010) L’Oréal Paris, the world leaders in cosmetics, extends its expertise within their acclaimed make-up portfolio by introducing their latest innovation in volumizing mascara, New Volume Million Lashes Mascara – Black.

Mascaras have been an important part in history for women who throughout the ages have applied it to accentuate their eyes. Continue reading…

Comments (0) Posted by Zara Omer on Thursday, November 25th, 2010
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(Pakistan 22 November 2010) Luscious Cosmetics presents a series of exclusive video tutorials that focus on step-by-step makeup application from basics like how to apply foundation and concealer, to more advanced eye makeup application. The series of seven tutorials will be released on the brand’s official Facebook fanpage and the brand’s official website. This is the first time in the country that professional tutorials have been shot for Pakistani women reinforcing the brand’s interactive philosophy and mission to remain in tune with global trends for the benefit of its fans and users in Pakistan. Continue reading…

Comments (0) Posted by Mishal on Wednesday, November 24th, 2010


L’Oréal Paris, the world’s largest beauty brand, extends its technical expertise within their acclaimed Skin Care portfolio by introducing the New Hydrafresh Aqua Cream and Facewash. Indeed, this launch heralds another innovation within their revolutionary Skin Care research and development.

Water is essential for not only providing hydration to our internal organs, but also for maintaining skin hydration. It is important to keep skin moisturized because the sun’s UV rays and pollution tend to damage the collagen structure that supports the skin, making it duller and more prone to losing its youthfulness if not properly moisturized. That is why it is important to protect the skin barrier. Without protective moisturization, skin tends to produce excess sebum that clogs pores and makes it difficult to breathe. Skin needs moisture regardless to which season it is and adequate hydration is an essential way to maintain skin vitality. For the first time L’Oréal Skincare Laboratories have created a formula with pure SPA water ,from the French Vosges Mountains, rich in essential minerals which helps to stimulate cells’ vitality and strengthen the skin barrier for healthy hydration. Continue reading…

Comments (0) Posted by Mishal on Wednesday, August 4th, 2010


(Karachi, 29 March, 2010) L’Oréal Pakistan, revealed Juggun Kazim as their official Brand Ambassador for their Hair and Skin Care brand Garnier, in Pakistan today.

Garnier, which launched in Pakistan in July 2009, is a brand built on the science and power of nature. Started by a young French chemist, Alfred Garnier, over a hundred years ago, when he created the world’s first hair tonic from plants, Garnier’s historical belief is deep-rooted in the now iconic motto: ‘Take Care.’
L’Oréal Pakistan CEO, Musharaf Hai, speaking about the launch of Garnier said: “Garnier’s ambition is to reach everywhere and stimulate Pakistani consumers to open their wallets.”

Garnier, which is owned by the world’s leading beauty company, L’Oréal S.A, is renowned for its wide range of quality Hair Color, Hair Care and Skin Care products. This includes Garnier Color Naturals, a range of Hair Colors that is enriched with Natural Olive Oil. Their Skin Naturals line includes Garnier Light enriched with Pure Lemon Essence and Vitamin C and Garnier Essentials infused with Vitamin E. In Hair Care, the Fructis Shampoo, Conditioner and Hair Styling products enjoy ready acceptance amongst consumers in Pakistan. Continue reading…

Comments (0) Posted by saher on Wednesday, March 31st, 2010