Elections 2013 has reached to fever pitch in Pakistan. Everyone seems to be interested in politics and people are expressing love and respect for their elected parties in their own ways. It is true that everyone wants change in Pakistan. People are sick of tried and tested parties and looking for someone new. Every political party, whether status quo loving or change seeking is claiming that it will bring about a revolutionary change. A lot of enthusiasm can be seen in people especially in youth regarding Tehreek-e-

insaf. They have great love and respect for bold and energetic chairman of Tehreek-e-Insaf Imran Khan. In the struggle for conquest of Imran Khan in elections with the same ideology which created Pakistan, supporters of PTI are passionate about Tehreek-e-Insaf and are trying their best to show their devotion and support for Imran Khan. Continue reading…

Jewelry is an indispensable part of every woman’s personality. Utter the word “lady” and the first thing you can imagine of is “jewelry”. Jewelry for women has taken the place of dire necessity rather than just an ornament. Go outside and you would hardly find a woman without wearing earrings or bangles or bracelets. No matter how expensive the gold be, there are several other options when comes to Pakistani designer jewelry. Continue reading…

Levi’s brings the global #501: What’s your interpretation? movement to Pakistan whilst celebrating 140 years of its iconic 501 jeans, which to this day are still being bought and worn around the world. The 501 jean is an exclusive look, and has been worn through the decades by fashion conscious people, including famous musicians and stars. Levi’s, in this celebratory year is offering their loyal customers and followers around the globe, and now in Pakistan also, a chance to be a part of something big! Continue reading…

An entirely new category of clothing was born in 1873 and it all began with the 501® Jean. The 501® has become an icon in style and will be celebrating its 140 year anniversary in May 2013. Continue reading…

The title of this article seems grammatically incorrect. However, there is no mistake. There is the science and discipline of jewelry making, even jewelry designing. Then there is the art of it. And to top it off, there is certainly the art of creative jewellery designing. Continue reading…

After the great success of BRIDE Abu Dhabi, Informa Exhibitions is now gearing up to launch the Dubai edition of the region’s most prestigious bridal show, BRIDE Dubai. Taking place at the Dubai International Exhibition Centre from 10th – 13th April 2013 Continue reading…

The rumblings in the city notwithstanding, renowned designer Zara Shahjahan certainly made her presence felt with a fantastic launch of Kamal Lawn. The entire fashion fraternity was present at the event to make it a huge success. Continue reading…

Permanently dyeing hair goes hand in hand with damaging it. The process dries out hair and leaves it jagged. Ammonia used to open the hair fiber so that dye molecules can nestle in — is as delicate as a can opener. Continue reading…

To celebrate their 5th anniversary, leading beauty brand Luscious Cosmetics revealed a first of its kind campaign in Pakistan: Luscious Loves Fashion: Presenting a collection of limited edition nail colours created in collaboration with 14 of Pakistan’s leading fashion designers for S/S 2013. Continue reading…

Last year, it seemed like orange was everywhere, as we have approached 2013 people are awaiting the color for this year. Pantone, a small biz based out of New Jersey, carried out a survey and crowned Emerald as the color for 2013. Continue reading…