loreal cosmetics

L’Oréal Paris, the world’s leading beauty brand, exclusively launched the Color Riche Exclusive Pure Reds Collection, a collection of matte reds, in association with acclaimed fashion design house Sublime by Sara. Continue reading…

Comments Off Posted by Fashion Central on Saturday, February 7th, 2015


personal grooming

Have you heard grandparents asking you not to study or watch television in a dim light? Your parents telling you to sleep for 8 hours, Mothers asking their children to cover their heads if it’s wet, and its cold outside, similar questions raise when it comes to superstitions or myths, that whether they are true or just misconceptions? Continue reading…

Comments Off Posted by Fashion Central on Wednesday, February 4th, 2015
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Skin care Tips

If you are tanned and your dull complexion has been bothering you for quite some time and you do not know what exactly to do with your skin without harming it then read on! Continue reading…

Comments Off Posted by Fashion Central on Saturday, January 31st, 2015


Ambassador of Fashion

L’Oréal Paris, the world’s leading beauty brand, launched the ‘Ambassador of Fashion’ platform, a brand new beauty and fashion collaboration in Pakistan with coveted hair color brand Excellence Crème as its flag-bearer. The vision behind the collaboration is for L’Oréal Paris Excellence Crème, as the ambassador of fashion, to engage with dynamic Pakistani fashion to introduce all-encompassing beauty and fashion trends. Continue reading…

Comments Off Posted by Fashion Central on Friday, January 30th, 2015
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Zara Shahjahan logo

After participating at Lakme Fashion Week 2014 and PFDC L’Oreal Paris Bridal Week 2014, leading couturier Zara Shahjahan has announced the launch of her label’s independent Spring / Summer 2015 Lawn collection. The designer’s Spring / Summer 2015 Lawn collection is set to launch through an exclusive preview this March 2015 across Pakistan. Continue reading…

Comments Off Posted by Fashion Central on Thursday, January 29th, 2015
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Bridal dresses

One of a wedding photographer from Vancouver came up with the innovative idea of highlighting the beauty of Disney beauties in Indian avatar. Continue reading…

Comments Off Posted by Fashion Central on Tuesday, January 20th, 2015
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Ponds Miracle Women

The inaugural Pond’s Miracle Journey gala, celebrating the miraculous stories of a 100 Pakistani women, was a fabulous night to remember. Continue reading…

Comments Off Posted by Fashion Central on Wednesday, January 14th, 2015


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