Visit the main boulevards of your city. You will meet big billboards and hoardings displaying designer lawn’s latest collections showcased by the best fashion designers of today. Every second day, designer lawn exhibitions are scheduled, and the moment they start off their exhibition, they are out of stock before the official closure of the exhibition. Why is this so???
The reason behind is the designer lawn trend that has developed roots. There’s a big demand of signature designs. Designer lawn trend is seen to grow with a snow ball effect right after the first designer lawn launch by Al Karam, named Sana Safinaz in 1997. Al Karam is the proven trend setter brand in the realm of designer lawn market. Right after the success of Sana Safinaz, many other brands launched their designer lawn collections and thus the designer lawn trend started soaring up, developing public’s taste for signature designs and quality.
Al Karam took their venture with Sana Safinaz, and then brought in Karma, HSY and Mehdi to work in collaboration with. This is how they kept giving a fresh and new touch to their designer lawn collection every year. Keeping up the tradition, this year, they are working with Umar Saeed, the established name not new for the fashion conscious people.
The designer lawn trend is pacing and many other names have joined the brigade. Such as the branch brand, lately split from Al Karam, named Orient Textiles. Orient textiles are working with the famous Deepak Perwani to launch their designer lawn – Orient Naqsh Lawn by Deepak Perwani – this year. Both are reported to have a good chemistry when comes to the fabric and designs, and are promised to work together for the coming few years as well.
Designer lawn trend is reinforced and endorsed by many other brands such as Nishat Linen who are making their mark with the best ever sales in their designer lawn collection even this year.
Jofa is a name who stepped in the designer lawn market last year with the most popular Athar and Shehzad. The brand, on account of receiving a huge success, have high plans of arranging a red carpet ceremony for showcasing their designer lawn this year.
Gul Ahmed – the brand famous for its designs is working independently, without any other designer. Yet their designer lawn is very successful and their design catalogue becomes the fashion trend setter every year.
Other names fueling the flame of designer lawn trend are Kayseria by Bareeze, Vaneeza Ahmed, Sitara Lawn, and many others.
The designer lawn trend has also flourished because of the top models from bollywood and Pakistan fashion industry, endorsing them. Sitara Lawn’s introducing Kareena Kapoor to endorse their designer lawn laid basis of this trend of hiring bollywood film stars and models. The trend is now followed by every second designer lawn brand, and is appreciated by the public. However many designers such as Vaneeza and Nadia Hussain are seen to endorse their designer lawn collection themselves.
If you are a fashion conscious person, the designer lawn exhibitions are all open for you and this is the best time to grab your favourite picks before they are in every body’s hands!