Fashion Central Best Buys

Everyone in this world have strong urge to be beautiful. Its because beautiful people always catches eye glimpse everywhere . If you are beautiful ,you can be the center of attraction ,the Core of attention. When we  talk of beauty , It do not have only concern with physical appearance or Facial features. Beauty is something beyond it .It is all about a complete package of a person which includes his personality and thoughts also. In order to be beautiful , you have to  find your inner uniqueness . Yes ,there are billions of people in the world but something makes them  different form each other. To be beautiful you have to find what you own which others don’t…! Respect ,like and Admire yourself . this is really the first step to beauty…Whatever you wear ,no matter how expensive and stunning make up you put on …whatsoever hit hair style you have adopted …at end of the day ,your gate ,your personality and your expression Counts…Make up and a good wardrobe can give you the city style look but which attracts people to you ??? what makes them see at you? is none other then your own “Personnel Charisma“. Continue reading…

Comments (0) Posted by misha on Friday, July 16th, 2010


Brides should pay a lot of attention to which scent they buy for the first impression is the last impression and in her new house she should be remembered by a good smell.

Following are the 5 best bridal scents:

1. Vera Wang Sheer Veil:

Even though this perfume was introduced in 2005 but this fragrance is still a must have. The scent is floral and very blissful. The scent drapes your skin and has hints of Champagne rose, lavender, and dewy violet.

2. Giorgio Armani Onde Vertige:

Vertige has a luscious, sophisticated 80s vibe, smelling elegantly Italian and enthusiastic, reeking power and style through flowers. Even though the scent is very feminine but there is a masculine touch that flows in and out of consciousness and manages to catch me unaware each and every time. Continue reading…

Comments (0) Posted by misha on Monday, April 26th, 2010


After the splendid success of Fashion Pakistan Week 1 in Lahore, the 2nd edition of the Fashion Week 2010 is currently going great in the southern port city of Karachi. Karachi is considered as a cosmopolitan city in Pakistan, complete with glitzy shopping malls and a thriving cafe culture.

Fashion Pakistan is single largest Platform for fashion designers, fashion entrepreneurs and fashion journalists. To encourage, promote and facilitate the development and growth of the fashion industry in Pakistan and to make it competitive in the international markets. The Fashion Pakistan Week 2 is on its peak these days, started from the 5th of April and will continue until 9th of April 2010. Tehmina Khaled is working as an organizer of the Fashion affair. One of the biggest purposes of arranging this Fashion event is to portray a softer image of Pakistan in abroad. Continue reading…

Comments (0) Posted by Sundus on Tuesday, April 6th, 2010
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(Karachi, 29 March, 2010) L’Oréal Pakistan, revealed Juggun Kazim as their official Brand Ambassador for their Hair and Skin Care brand Garnier, in Pakistan today.

Garnier, which launched in Pakistan in July 2009, is a brand built on the science and power of nature. Started by a young French chemist, Alfred Garnier, over a hundred years ago, when he created the world’s first hair tonic from plants, Garnier’s historical belief is deep-rooted in the now iconic motto: ‘Take Care.’
L’Oréal Pakistan CEO, Musharaf Hai, speaking about the launch of Garnier said: “Garnier’s ambition is to reach everywhere and stimulate Pakistani consumers to open their wallets.”

Garnier, which is owned by the world’s leading beauty company, L’Oréal S.A, is renowned for its wide range of quality Hair Color, Hair Care and Skin Care products. This includes Garnier Color Naturals, a range of Hair Colors that is enriched with Natural Olive Oil. Their Skin Naturals line includes Garnier Light enriched with Pure Lemon Essence and Vitamin C and Garnier Essentials infused with Vitamin E. In Hair Care, the Fructis Shampoo, Conditioner and Hair Styling products enjoy ready acceptance amongst consumers in Pakistan. Continue reading…

Comments (0) Posted by saher on Wednesday, March 31st, 2010


(Karachi, 24 March 2010) L’Oréal Paris, the world’s leading beauty brand, announce their exciting official partnership with Fashion Pakistan Week starting 05 April 2010. This long term association will witness L’Oréal Paris as Official Creator of the ‘Look’ for Fashion Pakistan Week in consultation with Saba Ansari of Sabs Salon using L’Oréal Paris products throughout Fashion Week. L’Oréal Paris will also be bringing their internationally coveted ‘black carpet’ to Fashion Pakistan Week at which all celebrity interviews will be conducted and an official L’Oréal Paris studio space revealed for fashionistas to experience the L’Oréal Paris product range and expertise, from top to toe! Continue reading…

Comments (0) Posted by saher on Wednesday, March 24th, 2010
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The right style of make-up can make your face look slimmer and more elegant whereas the visa versa is possible when you don’t have the know how of applying make-up to your face.

All the people in Pakistan are not blessed with similar facial features, physical structure or even mental makeup. People in Pakistan tend to differ from one another in more than one ways. For instance, take the case of facial outline. Some people in Pakistan tend to have a long face, while others have round shape. Then, there are people in Pakistan with pronounced cheekbones, while there are some who have almost round cheeks. There are easy ways to create a slimmer look depending on the form of your face.
Don’t worry about your double chin; you’ll be fine if you get back into the swing of things and a bit of right make-up can go a long way in Pakistan. the right make-up technique can make you look elegant and stylish.

Here are a few makeup tips on how to slim your face:

  • Focus on your eyes with a nice shadow-liner-mascara combination that draws notice to your personality.
  • When you get ready for blush, there are certain things you should know to get that slimming result you’re looking for. Decide your blush according to your skin tone– rosy and warm or peachy tones.
  • Apply your darkest color right below your cheekbone using a correct blush brush. Nothing too big likes a loose powder brush or you’ll have problem. Softly glide your brush upwards going into the hairline but not too high. To form the slimming illusion, follow with a lighter blush tone slightly over darker tone area.
  • Blend, blend and blend the powder, always. The key with this trick is to make dimension, but you do not want a very obvious separation between your natural cheek color and the blush (i.e. think racer stripes!).
  • Sweep a small amount of the lighter shade across your nose and/or forehead as desired to add an extra “glow” to your skin tone.
  • Conclude your look with a nice fresh lip gloss or lipstick to go with the colors you’ve chosen.
Comments (0) Posted by saher on Thursday, January 14th, 2010
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Beauty is not how you look with lots of make up on your face and putting gin an hour of your time trying to get that look. Beauty comes from within and enhances the outer beauty with it.

In Pakistan nobody wants to grow old. Nobody wants line or wrinkly neck in Pakistan. So, how do we fight the aging process living in Pakistan? Well, the quickest answer is—the way your skin and body ages depends on how you look after your body, inside and out!

Here’s what most people in Pakistan don’t get: your aesthetic beauty depends more on the strength of your digestion and metabolism, the quality of your sleep, how often you have a bowel movement, the foods you eat and the cleanliness of your liver than on scrubs, cleansers and anti-wrinkle creams that cost you your entire paycheck but don’t give you results. When you proactively take care of your internal health, your external appearance will automatically look truly radiate with that envied youthful glow.

We’ll discuss the absolute-hands-down-best-ever foods to eat to prevent aging and boost collagen production which will help in creating lasting beauty into your 50’s, 60’s and 70’s!

  1. Eat fresh, whole and natural occurring foods that are freshly prepared. For the sake of your health and your external appearance, avoid packaged, frozen and processed foods as they offer zero nutritional value and do nothing for your aging skins collagen layers.
  2. Eat food loaded with leafy green vegetables like kale, any kind of seaweed, broccoli, Brussels sprouts, and spinach nourish the skin and protect it from premature aging. These veggies are overloaded with antioxidants, help regulate your hormones and contain many essential vitamins and minerals like iron and calcium.
  3. Consume juicy foods like grapes, melons, pears, plums, grapefruit, oranges, pomegranates, pineapple, figs, dates and apples. These foods are packed with antioxidants, promote efficient digestion, help remove impurities from your body and are splendid for your skin.
  4. Keep away from processed white flour in your food! Instead eat a wide variety of whole grains, like whole wheat, quinoa, millet and barley. Not only are these grains loaded with antioxidants, they are great for promoting healthy bowel movements that relieve your body of toxins.
  5. Use oil and eat butter in your food. These types of fats are remarkable for your skin. The best oils are: organic extra virgin olive oil, coconut oil and organic sesame oil. Butters and ghees that are organic and all natural should also be included in your diet as they lubricate, nourish and create lustrous skin, hair and nails. And, to keep your skin extra lush, put coconut oil on a clean face each night before bed.
Comments (0) Posted by saher on Wednesday, December 23rd, 2009
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Fashion is a trend that has fast become an epidemic in Pakistan. A pre-requisite to this necessary fashion epidemic is beauty. Pakistan has fallen prey to the international phenomenon of no compromise on beauty. Beauty is the baby step one needs to take to be accepted in the Pakistan fashion world.

Beauty is not all about pretty faces or about fair and lovely; Pakistan fashion has little more depth than that. Beauty in these new times of extreme fashion mania in Pakistan is more about self maintenance. In Pakistan Beauty is mostly wrongly interpreted as physical appearance and looks solely. Beauty is more of a characteristic which gives reason for appreciation. Hence beauty is an excuse to experience pleasure. Beauty is physical well being combined with emotional well being topped by mental well being. Beauty is only complete once well being has been achieved in all dimensions.

Fashion is a vast arena. Fashion doesn’t confine imagination. Fashion is not conformed by any one definition of fashion. Fashion is beauty one step ahead. Fashion blends beauty with style and trend. The perfect blend of these components and voila you have a fashion diva at your disposal. Fashion and beauty are so inter connected that fashion and beauty cannot be separated from one another. In Pakistan beauty and fashion have been highly influenced by culture. Therefore it is hardly surprising that in Pakistan fashion and beauty have become heavily commercialized.

Commercials in Pakistan have created a false sense of ‘ideal beauty’. This ideal beauty is being sold to the masses in Pakistan in the name of conformity with the Pakistan fashion. We live in times where consumer is being trained to endorse fashion and beauty as part of their everyday routine.

However the wrong assumption is how beauty and fashion cannot be cheaply acquired in Pakistan. Neither beauty nor fashion requires heavy cash spending in Pakistan. Both fashion and beauty can be conformed to at economical rates even in Pakistan.

Here are some easy tips to follow at home to keep your beauty rejuvenated. There are many beauty tips that are home based. Honey is a regular home product; try using honey everyday for fifteen minutes. When you will wash your face your skin will young and glowing. See beauty is not exactly as difficult as they make it out to be.

Beauty compliments fashion; fashion compliments beauty.

Fashion is not the Hercules we make it out to be. It is as every day as beauty is. Consider beauty a fore-runner to the world of fashion and style.

Comments (0) Posted by saher on Monday, December 7th, 2009
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This is one of the most interesting but difficult questions of the world that what should keep and what should not in the beauty box, particularly while going out of your house?

This question becomes difficult with the change of weather, particularly sudden change in the weather force you to add or to take away some of the beauty products out of your beauty box. Every season has its own body and skin care requirements, so we should keep our self protected with the environmental hazards. Undoubtedly, using healthy make-up products helps in this regard, no matter, much or to some extent.

Almost all the ladies keeps something in their bag to give them fresh look, whenever they want; we will also help you out in this scenario, to more beautify you. Some basic cosmetics that you should keep within you include:

. A good nourishing lotion, in dry season, to keep you fresh and give your skin a deep & gentle moisturizer. Similarly, a standard cream with sun screen or simply a sun block with or above SPF 15 in summer season, to protect you from the ultra violet sun rays. SPF 15 lasts for at least 150 minutes or 2 and a half hour.

. An Antiperspirant or a body spray to get rid of the bad smell of perspiration and to feel fresh all the time.

. Always prefer to keep a fruity and chill lip balm of your own choice, to keep your lips moist and to give them a soft and charming look.

. Don’t forget to take a Bronzing powder, if you want to refresh your tidy look, whenever and wherever you want.

.  A hair brush to reset your hair after some course of time.

. A nail file, especially if you are more conscious about the maintenance of your nails.

. Last but not least, a Kajal, mascara or eyeliner, you can have any one of your favorite eye make-up product, to keep your eyes lively in the real sense.

So ladies, these are some of the essentials, you must carry within your beauty bag, while going out.

Comments (0) Posted by Sundus on Wednesday, September 9th, 2009


Like some people, sometimes weather also becomes unpredictable. Especially in these days when from time to time weather become so lovely and at times become hot again. So in this unpredictable season you need to be more careful in every aspect of taking care of yourself, particularly in case of applying Make-up.

Rainy season is the time when there are more chances for your skin to get the pimples, sun burns. Blemishes, dry lips and other seasonal skin related diseases. Besides them there are other sun disasters that can affect your skin badly. So the very first step to keep yourself away from all these harms is to avoid from the direct sun exposure & its UVA and UVB rays; but if you really need to go outside then protect your skin from the quality sun block or moisturizer with SPF 15 or more. This layering will surely protect you form the skin related problems. Also drink plenty of water will also keep your skin moist, fresh and healthy.

Before summer make-up, apply the moisturizer to a clean face and allow it for 10 minutes to get absorbed; then apply the foundation. Preferably in summer, apply the damp sponge to have a lighter look; otherwise heavy base/foundation makes you feel heavy too. Furthermore a little concealer under the eye area gives a balanced look. Even then if you think that your skin is healthy enough and you don’t like to use a foundation or concealer at all then just use a face powder. After completing your foundation then comes the eye make-up. Light & neutral eye-shadows are perfect for summer make-up. Match the light colored eye shadow with your dress and apply it with soft strokes but if you are not fancy to apply eye-shadow at all then just a slender eye-liner make you eyes livelier and a neat stroke of mascara will define your eye-lashes gently.

For summer eye make-up using water proof mascara always helps you to stay for quite long time. Afterward if you have really thin and undefined eye-brows then you can delineate your eye-brows by applying eye-brow pencil. Applying a light bronzing powder will add extra glow to your face. A perfect bronzer gives you a better look. After giving your make-up a finishing look, comes the last but very important step of make-up, the well defined lip. For summer make-up a healthy fruity lip balm or just a light shaded lip gloss can make your lips to look healthy & sexy too.

Besides applying perfect make-up, it’s good to keep the other precautionary measures with you like a water bottle, sun glasses or an umbrella.

Comments (0) Posted by Sundus on Monday, August 3rd, 2009
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