The 2nd Day of PFDC Sunsilk Fashion Week 2014 (PSFW) commenced on Friday at the Expo Centre, Lahore, with a total of five fashion presentations featuring the likes of some of the industry’s big wigs, like Shehla Chatoor, Teena By Hina Butt, Deepak Parwani, Muse and Elan. Hats off to HSY production and his team for the fantastic choreography and Nabeela for an amazing Hair and make do.
The 2nd show of Act 2 surprised the audience with amazing collection of MUSE. After Deepak Parwani, the designer label MUSE showcased a collection titled ‘Foiled Wrapped Candy at PFDC Sunsilk Fashion Week 2014. The luxury prêt brand MUSE introduced a new range of luxe shinny fabrics exclusively sourced from top Italian and French houses for their Luxury Prêt a Porter collection titled ‘Foiled Wrapped Candy’.
MUSE PFDC Collection was based in a range of delicate mousseline silks, metallic dusted tulle, and lurex infused silks. Wrap silhouettes, Gown dresses, voluminous skirts and the cropped top with metallic and neon sequins from Paris. MUSE dresses has Abstract floral motifs in hues of red, coral, golden, silver, and navy were the main colors used.
Day 2 of PSFW marked the return of Magnum to the platform for the second consecutive year Day 2 of PSFW marked the return of Magnum with their Magnum Pleasure Spot where you can ask for a custom made ice cream. The title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex, GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. The makeup and styling done by the creative teams at Nabila’s and NGENTS.
The event is being produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV, Style360 is the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & PR.
PFDC Sunsilk Fashion Week, Day 2 brings MUSE luxury PrÃªt Collection infused with Luxe Fabric which is extremely current on global runways, with a design aesthetic that sees the fashion house move from the delicate to the more modern.