The 7th consecutive edition of PFDC Sunsilk Fashion Week started with great spark. At PFDC Sunsilk Fashion Week 2014, ethnic clothes with modern silhouettes, especially loose-fitted and classy attires, dominated the runway. The event took place at Expo Center from 4 pm onwards each day. All of the precious events have been very successful and were sparked by the many of known designer’s prêt collection.
The opening ceremony opened with MK Nation by Karma, which showcased its spring-summer 2014 collection titled "Style Squad". The collection comprised of trending tongue in cheek, retro-mod, clean chic, cool and statement-centric staple separates designed for the fashionably definitive closet.
The collection exhibited was choosed from its Karma Pink, which is Maheen Kardarali’s retail prét brand and has always had a strong wedding wear line – in fact it’s one of those places you always head with out-of-towners for last-minute wedding wear.
Dazzling stage performances were given by Pakistani celebrities, interesting a tribute to silver screen rock stars were Titled "Trouble", in which the clothes were about the charm and magic of the silver screen, particularly the characters from the 1960s and 1970s cinema and it had something for both men and women.
The media partners include Hum Network, Bank Alfalah, Fedex Express, Abbas Carpet, Pepsi, Magnum, Sunsilk Co Creations and many more. The PFDC Sunsilk Fashion Week 2014 is being styled by Nabila’s and N-Gents, show production by HSY Events and media and PR management by Lotus.
The High Street Fashion segment of PFDC Sunsilk Fashion Week 2014 was opened by MK Nation by Karma who showcased their Spring/Summer 2014 collection titled ‘Style Squad’.
