Lay’s has always been at the forefront in enlightening the consumers about the little joys of life through its campaigns. The purpose of the brand is to motivate its consumers to embrace enjoyment while indulging in the great taste of Lay’s.
Plant a Pack activity is part of the brand’s recent campaign of keeping Pakistan Under this initiative, Lay’s executed this plant a pack activity in Karachi Literature Festival 2016 at Beach Luxury Hotel. This simple yet engaging activity created awareness of planting trees in order to keep our society clean and green. Special tree mascots were designed to intercept people to create awareness about the activity.
An astonishing number of celebrities, socialites, journalists and bloggers turned up to support plant a pack namely, Komal Rizvi, Sarwat Gillani, Maira Khan, Sonia Hussain, Tipu Sharif, Tapu Javeri, Fahad Mirza, Kiran & George, Nadya Mistry, Rafia Rafeeq, Aneela Murtaza, Humayoun Alamgir, Sarah Gandapur, Shanaz Ramzi, Turab & Mina, Danish Wakeel, amongst many others.
Also, many celebrities supported the campaign through social media filters such as Ayesha Omer, Khalid Malik, Anoushey Ashraf, Komal Rizvi, Amina Malik, Sarwat Gillani, Momal Shiekh, Nausheen Shah, Nadia Hussain, Nadya Mistry, Shazia Naz, Esheeta Syed, Maya Khan Rind, and Humayoun Alamgir.
The PR of the event was handled by BB Events & PR
Lays Plant a Pack activity at Karachi Literature Festival 2016 motivates people to keep Pakistan â€ªClean And Greenâ€¬.