Aisha Alam recently came out with a stunning, innovative and new look with her latest Eid collection. This season, the designer has used brighter and richer fabrics in bolder and brighter shades. “For this Eid, my aim was to create a collection which is bright, exciting and bold,” said Alam.
Based on modern silhouettes with flirty draping and a twist of embellishments through lace and beaded edgings, this collection brings an elegant essence into dressing through integrating a bright color palette into one’s wardrobe. A spark is added through big sized statement buttons and intricate cuts which help take these clothes to another level. Part downtown, part vintage this collection presents an eclectic and bold take on ready to wear outfits.
“I believe in doing off-the-rack couture if you know what I mean,” said Aisha Alam, the designer whose stunning prêt and semi formal designs are creating a true impact at all the various multi-brand stores she stocks at. “My idea of ready to wear is to make it as finely finished and carefully embellished as couture.”
Aisha Alam, known for the almost effortless chic and style her clothes have come to be signified by, integrates the perfect mixture of trendy and sleek prêt wear. The collection emphasizes minimalism and fashion forward color blocking, along with a sleek silhouette and minimal adornments. Embellishments based on bold buttons and brooches impart a young and hip feel to the collection. The colors used for the Eid collection are navy blue, black, brown, beige and yellow.
“I want people to enjoy this special occasion and live the true spirit of Eid with my clothes and I want my clothes to become a part in their lives,” said Aisha Alam, who is eagerly waiting for the day when her brand becomes a household name.
Aisha Alma’s approach to selling clothes is to help make her designs part of the everyday life of her customers. Aisha Alam believes in creating loyalties rather than looking for short term gains. Her outfits are far more reasonably priced when compared to other designers.
“I believe in creating minimal clothes that create an everlasting impression and are easy to carry at all times”, said Aisha Alam about her design philosophy.
Aisha Alam’s collection can be found at show stopper, brands just prêt and the designers multibrand store. The price range for this collection is reasonable, ranging between rs 3000 to rs 8000.
About Aisha Alam:
Aisha Alam is a Karachi-based designer who is renowned for producing minimal clothes based on a modern design philosophy and a feminine silhouette. Aisha Alam began her career as a textile designer at Gul Ahmed Textile Mills and worked on various fabric and lawn prints at the renowned mill.
