KARACHI: Insam is best known for combining wearable cuts with chic and fun fabric prints to create a retro flavor. Her collection presents ajrak patterns with modern cuts, crisp lines and sleek silhouettes bringing the best in workmanship and quality to each outfit. With inspiration drawn from Pakistani heritage old art gives her designs a unique and modern twist. Insam displayed their collection at Fashionville 6, launching the label at the multi brand store.
Fashionville 6 was carried out at Brands Just Pret in Dolmen City Mall where some of the most exciting new designers in the city launched their new collections. Fashionville is a regular series of events hosted by Brands Just Pret to bring together designers exhibiting their latest collections ranging from clothes, accessories, shoes and jewelry.
Brands Just Pret is a multi brand store and has become one of the city’s hippest multi brand store, housing some of new and creative designers. Insam couture launched their label at the multi brand store, bringing their latest collection of chic prêt wear and couture designs.
Enthusiastic customers found Insam’s outfits wearable and culturally elegant. “Her combination of ajrak fabric’s brings a nice touch to the collection. I love the way the colors are put together.” said Hiba who came to the event looking for some new outfits for summer.
Insam couture combines tradition with modern and contemporary fashion using ajraks especially made and designed for the brand. The Insam collection is takes on a vibrant color palette and solid patterns for those looking for a bold and confident outfit. Insam couture is available at Brands Just Pret in Karachi and Mix in Karachi. The label will soon be launching in Lahore.