Why is Fusion Wear becoming so popular in Pakistan?

From salwar kameez to bell bottoms to fusion wear, Pakistani fashion has seen a huge change over the decades. Fashion reflects the social and political scenario of each country.

When we talk about Pakistan, it is a developing country that is keeping pace with developed countries while retaining its roots in its ancient culture and tradition. The most recent example of this is the rapid growth of fusion clothing in the Pakistani fashion industry.

Fusion clothing describes the combination of Pakistani and Western clothing that reveals the beauty of both worlds. The advent of Fusion apparel is revolutionizing the industry so much that many premium fashion brands are adding this element to their latest collections. From street fashion to ramp and from real life to real life, fusion clothing is quickly becoming an essential wardrobe.

As mentioned earlier, fusion clothing combines Western and Pakistani cultures so wonderfully that it is a comfortable, elegant and perfect garment to meet the modern demands of the Pakistani generation. Examples of fusion clothing for women include a spaghetti top with cashmere instruments and a skirt with a Rajasthani print.

It is a “fusion” of the long and short sleeves of the Indo-Western traditional Salwar Kameez to abandon the sleeves entirely or to replace them with spaghetti straps. Poncho-style kurtis or single-sleeve designs are also among the contemporary western fashion trends. In the Indo-Western style, kurtas and salwars are shorter than traditional ones. Other examples of Indo-Western clothing include wearing shalwar, kurta, or jeans with choli, adding duppatta to a western style outfit, or wearing halter necks, plazzos, capes, etc. You can wear a lehenga with it.

The latest fusion wear for women includes dressing up in a saree and an off-the-shoulder blouse, combining flared palazzo or dhoti pants with a crop top, wearing a lehenga with a jacket kurti, and wearing a kurti as a dress on his own.

Fusion Wear for men can wear traditional kurta with sneakers and scarves, wear a coat over the kurta for a cool and classic look, or combine the jalsa jutis with casual kurta and jeans. As with men’s and women’s clothing, there are several options for children’s fusion clothing.

Especially with female buyers, Indo-Western clothing is becoming more popular every day due to the increasing number of working women and the increasing acceptance of changing social norms by everyone. Not only do women want to look good, they want comfortable clothing and Fusion Wear is the perfect choice for such a choice.

Today, many designers create western outfits with prints by Kamalkari, Bagru and Ikkar, such as long evening dresses and chic tops. It is not only pleasant for designers to break free from the shackles of the same clothing norms and try something new. Today women choose traditional prints and have them sewn into a western outfit. For those hesitant to try western clothing, Fusion Wear is the best option to stick to their soles and try something new.

Although we are seeing high growth in the fusion apparel market in Pakistan, we still have a long way to go when we consider the country’s market potential. Today we have brands that offer a mix of both, but we haven’t seen a fashion brand with a full fusion apparel portfolio.