Bonanza has taken the initiative of bridging the gaps between designer wear and retail brands. The aim is to offer customers a great variety of designs from various designers under one roof with great affordability and wide accessibility – a rare combination in Pakistan. The idea of bringing designers and retail brand under one roof was brought to life by Catalyst PR & Marketing by introducing the young versatile designer Maheen Karim and the multi-talented Sanam Chaudhri to Bonanza Garments. Continue reading…

After having recently showcased their Asian floral inspired womenswear collection at the 6th PFDC Sunsilk Fashion Week, COCO launched their first standalone flagship store in Lahore on the 15th May 2013. The launch took place at Mall 94 which is one of Lahore’s prime shopping destinations situated on Main Boulevard. Continue reading…

The saris and kurtas descended on Buckingham Gate, not to call on Her Majesty the Queen but gathered instead under the auspices of another crown, The Taj St. James, to celebrate the launch of Mustang Productions, in aid of Care Pakistan.

Dev Joshi superbly reminisced the ghazals of Jagjit Singh and Mehdi Hassan, among other prominent legends of sub-continental music. Continue reading…

The Awards office of the 12th Annual LUX Style Awards announced nominations in 22 categories in the field of television, music and fashion in Karachi yesterday. The three distinct juries that debated and voted for the TV, Music and Fashion nominations had an intensive and challenging task to narrow down to five nominations per category. Continue reading…

Alliance Française, Tehzeeb Foundation and Goethe Institute arranged a fusion concert to mark the 50th anniversary of the treaty of friendship (The Elysée Treaty) between France and Germany, recently.Abaji from France, Mehmet Ergin from Germany and eminent Pakistani musicians Ustad Naseeruddin Saami and Ustad Bashir Khan gave a series of mesmerizing performances to warm up the audiences even as the mercury dropped on a cool January night. Continue reading…

With the objective of revolutionizing the visage of mainstream fashion industry in Pakistan, Sunsilk being the lead sponsor of PFDC Sunsilk Fashion Week aims to establish new standards that can provide the fashion industry of Pakistan a novel and enlightened direction, begetting further progress and innovation. Continue reading…

The Closing Ceremony of “The Professional Competency Enhancement Program for University Teachers” (PCEPT) under HEC NAHE Phase II – a project of Learning Innovation Division, was held on Monday May 6, 2013 at 1:30 p.m. in the Auditorium of Pakistan Institute of Fashion and Design (PIFD). Continue reading…

The pre-eminent way to platform your brand is to go out loud in an exclusive event that makes it to the news. Sunsilk Pakistan has kept that as their mantra for every fashion season and this time, it was a special treat.

Sunsilk Pakistan wanted to WOW the audience and make history like never before on the 6th consecutive prêt a porter Fashion Week 2013 with something DIGITALLY UNIQUE; something that has never been done before in Pakistan… Continue reading…

Pakistani singer/songwriter duo Zeb and Haniya closed the Alchemy Festival at London’s prestigious South Bank Center on Monday April 21st, 2013.  Their sold-out performance in the Purcell Room at the Queen Elizabeth Hall, their first-ever live performance in the United Kingdom, was greeted with a standing ovation. Continue reading…

After having recently participated at the PFDC Sunsilk Fashion Week, leading fashion designer Nida Azwer launched her first standalone flagship store “Nida Azwer Atelier” in Lahore on the 7th of May 2013. The store is located at the newly constructed La Societe building situated on Lahore’s popular retail and eatery hub, M.M.Alam Road. Continue reading…