Pakistan’s premier entertainment network, HUM Network Limited in collaboration with QMobile, Pakistan’s leading Smartphone Company, has rolled the red carpet of the country’s biggest and most sought after three-day bridal fashion extravaganza, QMobile HUM Bridal Couture Week 2017 Styled by Sweet Touch, to present the latest and the best of Pakistani bridal trends by leading and burgeoning fashion designers on the catwalk. QHBCW is choreographed by former supermodel Vaneeza Ahmed and styled by Sweet Touch.
Show one of the bridal extravaganza kicked with Amir Adnan’s amazing An Ode to Heritage, followed by Yasmin Zaman’s Jashan-e-Bahar, a celebration of spring. Rizwan Ahmed was the third to present his collection Sonehri on the runway which was followed by Impulse by Aisha Farid. Show 1 was concluded by Naushad Imdad’s Eminence III, a prequel of his previous collection showcased last year.
Show 2 of QHBCW started with Zauq presented by Arsalan Iqbal, which was followed by QMobile Star – Gogi by Hassan Riaz. Day 1 of the three-day bridal extravaganza concluded on a high note with 1909 by the couture king, Hassan Shehryar Yasin.
QHBCW, famous for adding allure to the runway with an illustrious list of showstoppers, had an amazing line-up and power-packed performances on the first day; Raga Boys opened the show for Amir Adnan with a special performance while the stunning Anoushey Ashraf show-stopped for Yasmin Zaman. Actress Sara Khan and Agha Ali walked the ramp for Rizwan Ahmed’s collection while the gorgeous Aizah Khan, Danish Tehmoor, Zahid Ahmed, Noor Khan, Sami Khan, Sana Fakhir & QYT added grandeur to Aisha Farid’s Impulse. Naushad Imdad brought Yasir Shah and Raeed Khan to show-stop for the brand while Ali Kazmi walked the ramp for Arsalan Iqbal with a live qawwali performance by Hamza Akram & Team. Tehmina Khalid, Khalid Anam and Noor Bukhari walked the ramp for Gogi by Hassan Riaz while the charming Bilal Ashraf show-stopped for the incredible HSY.
Jewellery partner for the 14th edition of QHBCW styled by Sweet Touch is Shafaq Habib and hair and makeup is by Nabila [N-Pro and N-Gents] with backstage management by Muneera & Aamir of Production 021. All public relations operations and media liaison is carried out by the in-house PR team of HUM Network Limited along with show production and execution by the special projects and events team at HUM Network Limited.