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Fashion Central eShop, An Unparalleled Shopping Experience

As people are more aware about what is coming in and out in market, it has became very important for the brands to come up with something different yet appealing. To cater to the evolving needs of fashion enthusiasts, couple of brand stores has opened up with exclusive product range at attractive price points. In the mainstream of intense competition amongst fashion brands, another brand has emerged to facilitate the online shoppers “The Fashion Central e Shop”. Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, February 12th, 2014


ENNZ The Art of Creative Jewelry DesigningThe title of this article seems grammatically incorrect. However, there is no mistake. There is the science and discipline of jewelry making, even jewelry designing. Then there is the art of it. And to top it off, there is certainly the art of creative jewellery designing. Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, March 13th, 2013


JADE Accessories was born in 2011 and is inspired by the eclectic and international flavour of fashion found in the Middle East where the traditional is often juxtaposed with the cutting edge to create unique and exciting fashion statements.

The JADE philosophy is to create wearable art. Our jewellery artistically combines a variety of materials both semi precious and artificial, to bring out the ‘real’ beauty of each material. Every pieces if hand crafted by designers and jewellery artists from around the Middle East including Jordan, Lebanon and Egypt and of course by us in Pakistan. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, November 29th, 2012


Jewellery fashion 2011 is majored on pearls and other semi precious stones. Focusing the crazy hype of pearls and beads in Pakistani jewellery trend, Fashion Central brings forth the upcoming jewellery fashion

Pearls are perceived as royal and classic. The very name portrays a queenly image when thought of. Jewellery fashion 2011 all over the world is on Classics. The flashy, oversized and noticeable ornaments are in vogue. Multi layered long lengthed necklaces, Thick bangles; long dangling earrings are the jewellery fashion tide of the day. Pakistani jewellery trend when analyzed this year seems a big spotlight on pearls. All the fashion models] on ramps  and red carpet events are seen wearing big pearls usually dyed. The increasing gold price has moved the jewellery fashion 2011 towards a new direction where the focus in not on the metal rather gems. Semi precious gems, pearls and beads are jewellery fashion theme, as they are a true symbol of feminine beauty. The delicate and soft look, specific of pearls, is considered to be the depiction of a complete woman with all her emotions. This is the very reason of pearls being taken as Classics. Continue reading…

Comments (0) Posted by Mishal on Friday, July 22nd, 2011


Jewelry for this Season and BeyondIn a country like Pakistan where every woman is on the look out for latest trends and vogues, jewelry is one thing which never goes out of style. Pakistani Jewelry is a statement in itself; it is a hallmark of elegance and extreme beauty. The trends of jewelry in Pakistan have evolved over the course of time. Nowadays, Pakistani jewelry is all about making bold statements; being the odd one out; being bold and beautiful. Continue reading…

Comments (0) Posted by Mishal on Friday, June 10th, 2011


elegance-and-splendor-of-pakistani-bridal-jewelryFashion statements may change with the span of time, but Pakistani bridal jewelry is considered as an evergreen fashion trend. No matter what is the season, Pakistani bridal jewelry has always been in the fashion trends list. In the wedding festivities and celebrations, bridal jewelry and bridal dress have been considered as the major part. Girls always try their level best to pick up unique and elegant bridal jewelry to make their special day memorable for them.

With the changing bridal jewelry trends, Pakistani bridal jewelry has now introduced a vast variety of creations and designs. Pakistani bridal jewelry has always been considered unique and attractive sign of cultural representation throughout the world. Continue reading…

Comments (0) Posted by lubna khalil on Saturday, April 30th, 2011


Fashion and Trendy Bangles 2011The beauty and style of a lady is incomplete without jewellery especially of bangles as they add colour, spark and vibrancy to her persona and life. The year of 2011 brings forward bangles 2011 which are simply classy and trendy.

The hand of an Eastern woman looks lifeless and empty without bangles 2011 as they give her a ‘marital glow’ and bring colour to her eyes. Latest bangles are just like bracelets but they are tougher in construction and one doesn’t need a clip or a latch to fit it as a wrist accessory. There are numerous bangles designs in market which you can pair with whatever style statement you want to make.

2011 bangles come in variety beginning from leather hand-painted bangles, wooden bangles, Elegance Pandora Bangle, plastic bangles, gold or silver alloy bangles and you name it. The bangles designs have numerous colours like red, blue, green, white, gold silver, black and you name it. One of the most prominent colours of latest bangles 2011 is a metallic colour which gives you a more corporate or trendy kind of a look and can be worn on all occasions. Continue reading…

Comments (0) Posted by sana shaheen on Wednesday, April 20th, 2011
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Pakistani Bridal DressesBridal dresses change according to the fashion trend in Pakistan fashion Industry.

In an Asian community, especially in our subcontinent wedding is the most special and memorable day in a woman’s life. Teenage girls start dreaming about their wedding as soon as they get into their marriage age. They want to look out of this world and remembered by everyone all their lives. The most important thing is their wedding dress which is the BRIDAL DRESS of a bride.

Bridal dress of a woman makes her look different from others. Pakistani woman has become very fashion conscious. They have started to feel the importance of fashion designers. Designers who are expertise at bridal fashion. They choose designers rather than getting into the hassel of choosing the cloth, colour combination, embroidery and stitching. Continue reading…

Comments (0) Posted by Mishal on Wednesday, April 6th, 2011


Singapore March 18th, 2011 – Sara Taseer is pleased to announce the launch of her flagship international store. Located in the iconic Raffles Hotel in Singapore, the store houses a wide collection of diamond and other precious stone jewellery designed by Sara. The launch was be marked by four private exhibitions over lunch and dinner during March 16-17, catering to Sara’s international clientele.The show was attended by Singapore’s social and business elite, as well as prominent media people including editors of leading fashion publications such as Singapore Tatler and Harpers Bazaar. The event will included a fashion show, as well as a display of Sara’s new Spring collection of diamond jewellery social and business elite. Continue reading…

Comments (0) Posted by Mishal on Saturday, March 26th, 2011


Every girl wants to look gorgeous and nose jewellery adds style to her persona. In Eastern countries, women love to wear diamond nose pins as a part of tradition and fashion.

Today, majority of women have become fashion conscious and are going for nose piercing. When women attire the beautiful fashionable earrings and nose jewellery, it make them look feminine and attractive towards their friends and family.

Nose rings are another form of nose jewellery that is quite popular in young girls and you can see lot of them wearing. Though they are popular here but their origin was in the Middle East.

In subcontinent the trend of wearing nose rings as nose jewellery came with the arrival of the Mughals. Nose rings, zircons and diamond nose pins are popularly known as Nath and are also known by other names such as Nathni, Koka and Laung. In some customs and traditions, it is necessary for a girl to get her nose pierced. Continue reading…