Elections 2013 has reached to fever pitch in Pakistan. Everyone seems to be interested in politics and people are expressing love and respect for their elected parties in their own ways. It is true that everyone wants change in Pakistan. People are sick of tried and tested parties and looking for someone new. Every political party, whether status quo loving or change seeking is claiming that it will bring about a revolutionary change. A lot of enthusiasm can be seen in people especially in youth regarding Tehreek-e-

insaf. They have great love and respect for bold and energetic chairman of Tehreek-e-Insaf Imran Khan. In the struggle for conquest of Imran Khan in elections with the same ideology which created Pakistan, supporters of PTI are passionate about Tehreek-e-Insaf and are trying their best to show their devotion and support for Imran Khan. Continue reading…

Levi’s brings the global #501: What’s your interpretation? movement to Pakistan whilst celebrating 140 years of its iconic 501 jeans, which to this day are still being bought and worn around the world. The 501 jean is an exclusive look, and has been worn through the decades by fashion conscious people, including famous musicians and stars. Levi’s, in this celebratory year is offering their loyal customers and followers around the globe, and now in Pakistan also, a chance to be a part of something big! Continue reading…

An entirely new category of clothing was born in 1873 and it all began with the 501® Jean. The 501® has become an icon in style and will be celebrating its 140 year anniversary in May 2013. Continue reading…

After the great success of BRIDE Abu Dhabi, Informa Exhibitions is now gearing up to launch the Dubai edition of the region’s most prestigious bridal show, BRIDE Dubai. Taking place at the Dubai International Exhibition Centre from 10th – 13th April 2013 Continue reading…

The rumblings in the city notwithstanding, renowned designer Zara Shahjahan certainly made her presence felt with a fantastic launch of Kamal Lawn. The entire fashion fraternity was present at the event to make it a huge success. Continue reading…

Following the launch of Lala Textiles’ latest collection, Kesa 2 in January, Lala Textiles is all set to launch their latest Sana & Samia – Magnifique collection nationwide on 04 February 2013. The collection celebrates the festivity of the upcoming season of spring with its floral designs and vibrant colour palette. Continue reading…

The dynamic duo of Nousheen and Shabnam Rana is a new name making waves in the fashion industry. Formally known as NSR,  has come up with their new and captivating winter collection that reflects the true essence of the winter season. Continue reading…

The dynamic duo of Nousheen and Shabnam Rana is a new name making waves in the fashion industry. Formally known as NSR, the label has made a following for themselves with their unique style, cutting edge aesthetics and vibrant color palette. Continue reading…

It’s a compliment we hear all the time, and one that is often repeated especially when it pertains to young girls and women. Pretty as Pink can refer to the shade of an outfit, the mood of an outfit or even the glow on someone’s face: in this exclusive article, we talk to top designers of Pakistan about their opinion on the color pink.
By: Sidra Najam

Umar Sayeed

“I love the color pink and definitely think that hues of pink suit almost every woman and are a perfect canvas for semi formal and formal collections. The color pink is refreshing, fresh and often a breath of fresh air.” Continue reading…

“The Walk In Closet”. Almirah is an eastern clothing brand for both genders, covering formal, semi-formal and casual wear type. The product range includes Men’s Classic, executive & Funky Kurta’s, Ladies Abaya’s, Kurtis & formal suits. Almirah plan to have at least 40 outlets in Pakistan in next three years. It is also already negotiating with interested franchisees for opening our outlets in UAE, USA and UK.

Concepts of our outlets are highly unique and the interior designing ideas conceived are first of its kind in Pakistan Garment industry. We have set a trend which we are sure many will follow in the years to come. We are introducing abayas as a fashion statement and are taking up challenge of introducing this traditional Arabic dress to liberal segment of the society as well. Continue reading…