With the advent of summer season, shopping malls and designers in Pakistan have introduced variety of lawns. Wearing these  has become a style statement for fashion conscious people. Various lawn major cities of Pakistan offering variety in terms of colours, style and affordability.

Summer is here and so is the time to wear colourful and comfortable lawns. The summer trend is clearly evident in cloth shops and exhibitions held at different hotels. Various Fashion designers and models Sobia Nazir, Soniya Batlla, SanaSafinaz, Kamiyar Rokni, V9 of Vaneeza Ahmed, Salina Wardah and Maria B have come up with Continue reading…

Finally the summer has arrived in Pakistan and now is a time to celebrate and garb the glitz and glow of Pakistani fashion jewellery trend and make a fashion statement. The year 2010 is going to be a celebration of stylish flower, stone and crystal jewellery in Pakistan.

Summer glow is going to be apparent in Pakistani fashion jewellery trend of 2010. The summer will see huge popularity of the dazzling crystal and stone jewellery and fashion accessories in Pakistan.

For us Pakistani women who love everything that glitters like diamond are on the look out of artificial jewellery especially since the gold has become a dream.

The feel of jewellery against your perfect skin carries various imitations in artificial stones, tones and materials and creates a feel of diamond and gold. Continue reading…

Summer are approaching as the craze for trendy lawn is on again.

It is summer time! Temperature is very soon going to go up to 42°C. Best wear in summer is clothes made out of Lawn. Romantic dressing of the 60’s is coming in as a breath of fresh air this season in summer trend. Garara, Pishwaz, Angarkha, Chooli are being worn as everyday wear now as the new summer trend. Cotton Garara looks and feels great to wear.

For Office, it’s either a nicely tailored lawn Shalwar Kamiz or an attractive lawn Sari. Short sleeves are preferred, dresses are now worn loose, Dupatta is no longer an element of veil but a delicate symbol of femininity. Jeans and fashion trousers are making there way in but the gorgeous look of long kames and qulut salwars are all the rage as well. Continue reading…

World Women’s Day started in the early 1900’s, a time of revolutionary era when industrialisation world was expanding and population rise led to the clash of many ideologies. Every year it is a tribute to a woman who is hardworking, progressive and dedicated towards her family.

From (1900—2000—) 8th March is being celebrated to pay tribute to every woman who is hardworking progressive and responsible for creating great nations.

1908: A period of unrest when critical debate was occurring. Oppression on women became more active and in 1908 15,000 women marched through New York City streets and demanded better salary package and voting rights. Continue reading…

International Women’s Day is marked on March 8 each year. It is a major day of worldwide celebration for the economic, political and social achievements of women.

International Women’s Day has been observed ever since the early 1900’s, a time of great expansion and turbulence in the industrialized world that saw booming population growth and the rise of radical ideologies.

The new era has witnessed a significant change and attitudinal shift in both women’s and society’s thoughts about women’s equality and liberation. Many from a younger generation feel that ‘all the battles have been won for women’. With more women in the boardroom Continue reading…

In recent years, many old and new designers have introduced innovation in contemporary and traditional wears of Pakistan. The credit goes to Pakistani Fashion Schools who are training competent Pakistani designers in collaboration with prominent national and international institutes of the world.

Pakistan Institute of Fashion Design (Former PSFD) is a graduate school for fashion design located in Lahore, Punjab, Pakistan. The Pakistani Fashion School was founded in 1995 and is known as the pre-eminent Pakistani fashion school. PIFD was the first institution to offer graduate training in fashion design in Pakistan. It is affiliated with Les Ecoles de la Chambre Syndicale Parisienne in Paris, France. Continue reading…

Before we, Pakistani say a final farewell to winters, now is the time to enjoy the feel of warm, soft fleece and fashionable Pakistani scarves made from various materials like silk, pashmina, fleece and cashmere.

Have you ever imagined yourself in one of the Pakistani winter scarves taking a walk in the snow, skiing or just going to the grocery store? Well, here is a chance to experience the colours of Pakistani scarves which are stylish, colourful and warm.

Pakistani scarves are the most basic of all winter accessories offering style, grace and warmth combined together. These Pakistani winter scarves are smooth enough for sensitive skins and are an essential classic for any wardrobe. The soft, light weight and warm Pakistani scarves are exquisitely finished with hand-tied tassels or beads, crocheted or even embroidered. These scarves are made of pashmina, crochet, cashmere, wool, velvet or chenille. These Pakistani winter scarves can be square, oblong or triangular in style. Continue reading…

Review of designer, Sara Shahid of Sublime, as she shows her stylish and fun collection at Pakistan Fashion Week

Romanticism coupled with practicality is an irresistible combination. Effortless, and classic is what Sara’s label, Sublime, exudes. The word alone explains what she wants the world to know about her designs. She herself epitomizes her own brand as her elegant and clean designs are worn so well by her. Quite possibly one of the nicest designers in the fashion fraternity, Sara Shahid is never short of a bright smile which is probably why her collection was so fun and fantastic at Pakistan Fashion Week.

Colour Me Sublime was most certainly unexpected and some surprises are worth the wait. The whole collection was sprightly and yet elegant and grown up. The mixture of vibrant colour palettes mixed with flowing chiffons and flattering cuts made this collection oh so buyable because a Sublime outfit is the perfect addition to your spring summer wardrobes for 2010. That’s something I adore about this brand and at Sublime’s Pakistan Fashion Week collection; the designs were very wearable and not just for ramp related drama. Some may say it’s playing safe at Pakistan Fashion Week but those who know what Sublime stands for and portrays, will know that the designer used an array of colours which was unlike her usual colour palette of nudes, neutrals and pastels. Keeping this new element in mind, the designer didn’t fail to bring it to Pakistan Fashion Week. Continue reading…

[Lahore: 24 February 2010] Following the success of the House of Kamiar Rokni’s  prêt a porter and haute couture collections entitled  ‘East, West, North, South’ at the PFDC Sunsilk Fashion Week, the design house has been invited to showcase 15 contemporary pieces in a group show at the coveted Paris Fashion Week between March 05 – 10 2010. Kamiar Rokni will be sharing the ramp with Ja.Su.Ma, Lot 78, Mauvette Philips , Nonoo Lyons , Payal Jain , By Walid , Mechante of London, SOA ,S usan Snell  and Susannah Hunter.

The collection is an organic extension of the label’s ‘folkcentric’ aesthetic which stormed the catwalks in 2009. For East, West, North, South, the house of Kamiar Rokni has focused on indigenous fabrics and embellishments inspired by traditional techniques. This collection will feature a versatile range of ready to wear; from kaftans to billowing tunics, jackets and statement pieces. The fashion house has revealed an emphasis on tailoring details and silhouette with an overall aesthetic lending itself to simplicity and a simple lack of fuss. Indeed Kamiar Rokni’s collection will mark a departure from their signature burst of vibrant colour; this collection’s colour palette is more controlled and one can expect a diversity of fabrics including cotton based wear to satin and velvet. The label inspires to showcase a collection that is simultaneously elegant, timeless and relevant all at once. Kamiar Rokni’s major inspirations for this collection lie with an exposure to the world in which we live and the myriad hues it has to offer from all four corners of the globe. The label is constantly inspired by craft, textile and ethnicity and the latest collection encompasses all of these elements in a minimal modern manner. Continue reading…

This February, Pakistan Fashion Week will take centre stage in Lahore, Pakistan. Thirty-two designers, both recognized and emerging, will use the platform provided by the Pakistan Fashion Design Council to showcase their creations in Lahore Fashion Week.

Sehyr Saigol, Chairperson of PFDC Fashion Week, says, “This Lahore Fashion Week is about fashion with a purpose – reviving Pakistan’s cottage industries, mobilizing young designers, getting serious about business and organizing tie-ups to create value added products with a designer twist!”

Frieha Altaf, former model and the event manager, said, “Having been in the industry for over two decades, Lahore Fashion Week is the milestone that I feel we need to conquer. Our designers are hugely talented and can create markets abroad. It will affect fashion week in years to come and will change the economics of the industry.” Continue reading…