night-of-levis-liveThe opening night of Levi’s Live was held at Riot Studios which featured live performances by Abdullah Qureshi, Maria Unera & Sanya Shahzad along with Farhad Humayun. Launched earlier this month, Levi’s has collaborated with Riot Studios for this project, the body of work by the production house speaks volumes about its technical prowess. Continue reading…

Comments (0) Posted by Fashion Central on Tuesday, September 27th, 2016


sarwat-gilani-ulysse-nardin-launchUlysse Nardin recently introduced 12 Wonders at an event in Karachi. The event was hosted by renowned TV and Film actress Sarwat Gilani and was attended by  friends of Collectibles like Waseem Akram, Shaniera Akram, Frieha Altaf, Javed Sheikh, Behroze Sabzwari, Iman Ali, Sana Bucha, Zhalay Sarhadi, Asim Jofa to name a few, along with other socialites and celebrities. Continue reading…

Comments (0) Posted by Fashion Central on Tuesday, September 27th, 2016


maghul-pfdc-loreal-paris-bridal-weekFollowing the debut of their luxury pret line ORO at the PFDC Sunsilk Fashion Platform earlier this year, MAHGUL is set to showcase their first complete A/W’16 bridal collection titled “The Trunks of Sabine”, opening day 2 of PFDC L’Oreal Paris Bridal Week on September 29th 2016. Continue reading…

Comments (0) Posted by Fashion Central on Monday, September 26th, 2016


sapphire-latest-menswear-collectionPakistan’s leading high-street and retail brand Sapphire has proudly launched a western edition for their menswear’s collection; African Safari, also revealing the multi-faceted actor and director Adnan Malik as the face of ‘Sapphire Man’. Continue reading…

Comments (0) Posted by Fashion Central on Saturday, September 24th, 2016


pfdc-loreal-paris-bridal-weekThe Pakistan Fashion Design Council [PFDC] and L’Oréal Paris reveal the names of participating fashion designers along with information on show structure for PFDC L’Oréal Paris Bridal Week 2016 being held in Lahore from 28th September to 30th September 2016. Continue reading…

Comments (0) Posted by Fashion Central on Friday, September 23rd, 2016


mah-e-mir-movieThe Pakistani Academy Selection Committee has selected “Mah-e-Mir” to be submitted for Oscar consideration in the ‘Foreign Language Film Award’ category at the 89th Academy Awards. The movie was selected by way of a secret ballot and was the overwhelming film of choice of the Committee members. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, September 22nd, 2016


loreal-paris-excellence-creme-partners-with-hsyThe world’s leading beauty brand, L’Oréal Paris Excellence Crème introduces a bold and radiant hair color collection, the “Excellence Reds”. This campaign brings to life the beauty and powerful personality of red hair. Excellence Crème has collaborated with Pakistan’s King of Couture Hassan Sheheryar Yasin under the prestigious ‘Ambassador of Fashion platform’ which aims to consistently innovate by launching all-encompassing beauty and fashion trends. Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, September 21st, 2016