Nida Azwer Dresses Among Pakistan’s most eminent bridal couturiers, the Nida Azwer Atelier is set to showcase a selection of important craft led pieces from a series of collections from the atelier, each of which is manifest of the revival of specific traditional crafts at ‘A Flower From Every Meadow – Design and Innovation in Pakistan’s Dress Traditions’ ongoing exhibition, at the Mohatta Palace Museum in Karachi. Continue reading…

Comments (0) Posted by Fashion Central on Saturday, April 30th, 2016


fashion-central-multi-brand-store-summer-sale The feel of summer is noticeable and accompanying the weather change is also the change in apparel requirements and needs. Based on our positive customer’s feedback and preferred apparel choices, Fashion Central Multi Brand store has immediately geared itself up to satiate their fashion desires by putting up a wonderful amazing and attractive sale. Continue reading…

Comments (0) Posted by Fashion Central on Friday, April 29th, 2016


Mor Mahal Pakistani drama Following the launch of the sensational and epic fantasy drama Mor Mahal, Geo TV organized a special meet-and- greet session with the cast and crew of the Pakistani television industry’s most phenomenal drama. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, April 28th, 2016


Azka Malik exhibition Fashion Central Multi Brand Store invites you to the upcoming Exhibition by Azka Malik. Designer Azka Malik is showcasing her unique designs on 29 & 30 April, 2016 at Fashion Central Multi Brand Store Fortune Mall, 20-A, Block C-3, Hussain Chowk, MM Alam Road, Lahore. Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, April 27th, 2016


Sania Saeed Awards L’Oréal Advance Haircare Paris proudly partnered with ARY Film Awards 2016 as the official black carpet and Best Actress – Jury sponsor. Continue reading…

Comments (0) Posted by Fashion Central on Tuesday, April 26th, 2016


Iqra Jewellery 2016 Following a successful exhibition in Jordan, Labour & Love is now launching their Iqra Project in Lahore Pakistan. The Iqra Project is a program set up by Labour & Love to promote education for underprivileged children in Muslim countries. For Pakistan, The Iqra Project has teamed up with a contemporary Jewellery artist and an educationist Sahr Bashir to create jewellery incorporating the IQRA seal. Continue reading…

Comments (0) Posted by Fashion Central on Monday, April 25th, 2016


Pepe Jeans Pakistan SS16 Photoshoot Behind The Scene images and videos from the Pepe Jeans Pakistan’s SS16 Campaign featuring Ayesha Omar & Sikander Rizvi, shot at the French Beach in Karachi by Muzi Sufi. Continue reading…

Comments (0) Posted by Fashion Central on Sunday, April 24th, 2016