Summer are approaching as the craze for trendy lawn is on again.

It is summer time! Temperature is very soon going to go up to 42°C. Best wear in summer is clothes made out of Lawn. Romantic dressing of the 60’s is coming in as a breath of fresh air this season in summer trend. Garara, Pishwaz, Angarkha, Chooli are being worn as everyday wear now as the new summer trend. Cotton Garara looks and feels great to wear.

For Office, it’s either a nicely tailored lawn Shalwar Kamiz or an attractive lawn Sari. Short sleeves are preferred, dresses are now worn loose, Dupatta is no longer an element of veil but a delicate symbol of femininity. Jeans and fashion trousers are making there way in but the gorgeous look of long kames and qulut salwars are all the rage as well. Continue reading…

World Women’s Day started in the early 1900’s, a time of revolutionary era when industrialisation world was expanding and population rise led to the clash of many ideologies. Every year it is a tribute to a woman who is hardworking, progressive and dedicated towards her family.

From (1900—2000—) 8th March is being celebrated to pay tribute to every woman who is hardworking progressive and responsible for creating great nations.

1908: A period of unrest when critical debate was occurring. Oppression on women became more active and in 1908 15,000 women marched through New York City streets and demanded better salary package and voting rights. Continue reading…

International Women’s Day is marked on March 8 each year. It is a major day of worldwide celebration for the economic, political and social achievements of women.

International Women’s Day has been observed ever since the early 1900’s, a time of great expansion and turbulence in the industrialized world that saw booming population growth and the rise of radical ideologies.

The new era has witnessed a significant change and attitudinal shift in both women’s and society’s thoughts about women’s equality and liberation. Many from a younger generation feel that ‘all the battles have been won for women’. With more women in the boardroom Continue reading…

In recent years, many old and new designers have introduced innovation in contemporary and traditional wears of Pakistan. The credit goes to Pakistani Fashion Schools who are training competent Pakistani designers in collaboration with prominent national and international institutes of the world.

Pakistan Institute of Fashion Design (Former PSFD) is a graduate school for fashion design located in Lahore, Punjab, Pakistan. The Pakistani Fashion School was founded in 1995 and is known as the pre-eminent Pakistani fashion school. PIFD was the first institution to offer graduate training in fashion design in Pakistan. It is affiliated with Les Ecoles de la Chambre Syndicale Parisienne in Paris, France. Continue reading…

Before we, Pakistani say a final farewell to winters, now is the time to enjoy the feel of warm, soft fleece and fashionable Pakistani scarves made from various materials like silk, pashmina, fleece and cashmere.

Have you ever imagined yourself in one of the Pakistani winter scarves taking a walk in the snow, skiing or just going to the grocery store? Well, here is a chance to experience the colours of Pakistani scarves which are stylish, colourful and warm.

Pakistani scarves are the most basic of all winter accessories offering style, grace and warmth combined together. These Pakistani winter scarves are smooth enough for sensitive skins and are an essential classic for any wardrobe. The soft, light weight and warm Pakistani scarves are exquisitely finished with hand-tied tassels or beads, crocheted or even embroidered. These scarves are made of pashmina, crochet, cashmere, wool, velvet or chenille. These Pakistani winter scarves can be square, oblong or triangular in style. Continue reading…

Review of designer, Sara Shahid of Sublime, as she shows her stylish and fun collection at Pakistan Fashion Week

Romanticism coupled with practicality is an irresistible combination. Effortless, and classic is what Sara’s label, Sublime, exudes. The word alone explains what she wants the world to know about her designs. She herself epitomizes her own brand as her elegant and clean designs are worn so well by her. Quite possibly one of the nicest designers in the fashion fraternity, Sara Shahid is never short of a bright smile which is probably why her collection was so fun and fantastic at Pakistan Fashion Week.

Colour Me Sublime was most certainly unexpected and some surprises are worth the wait. The whole collection was sprightly and yet elegant and grown up. The mixture of vibrant colour palettes mixed with flowing chiffons and flattering cuts made this collection oh so buyable because a Sublime outfit is the perfect addition to your spring summer wardrobes for 2010. That’s something I adore about this brand and at Sublime’s Pakistan Fashion Week collection; the designs were very wearable and not just for ramp related drama. Some may say it’s playing safe at Pakistan Fashion Week but those who know what Sublime stands for and portrays, will know that the designer used an array of colours which was unlike her usual colour palette of nudes, neutrals and pastels. Keeping this new element in mind, the designer didn’t fail to bring it to Pakistan Fashion Week. Continue reading…

[Lahore: 24 February 2010] Following the success of the House of Kamiar Rokni’s  prêt a porter and haute couture collections entitled  ‘East, West, North, South’ at the PFDC Sunsilk Fashion Week, the design house has been invited to showcase 15 contemporary pieces in a group show at the coveted Paris Fashion Week between March 05 – 10 2010. Kamiar Rokni will be sharing the ramp with Ja.Su.Ma, Lot 78, Mauvette Philips , Nonoo Lyons , Payal Jain , By Walid , Mechante of London, SOA ,S usan Snell  and Susannah Hunter.

The collection is an organic extension of the label’s ‘folkcentric’ aesthetic which stormed the catwalks in 2009. For East, West, North, South, the house of Kamiar Rokni has focused on indigenous fabrics and embellishments inspired by traditional techniques. This collection will feature a versatile range of ready to wear; from kaftans to billowing tunics, jackets and statement pieces. The fashion house has revealed an emphasis on tailoring details and silhouette with an overall aesthetic lending itself to simplicity and a simple lack of fuss. Indeed Kamiar Rokni’s collection will mark a departure from their signature burst of vibrant colour; this collection’s colour palette is more controlled and one can expect a diversity of fabrics including cotton based wear to satin and velvet. The label inspires to showcase a collection that is simultaneously elegant, timeless and relevant all at once. Kamiar Rokni’s major inspirations for this collection lie with an exposure to the world in which we live and the myriad hues it has to offer from all four corners of the globe. The label is constantly inspired by craft, textile and ethnicity and the latest collection encompasses all of these elements in a minimal modern manner. Continue reading…

This February, Pakistan Fashion Week will take centre stage in Lahore, Pakistan. Thirty-two designers, both recognized and emerging, will use the platform provided by the Pakistan Fashion Design Council to showcase their creations in Lahore Fashion Week.

Sehyr Saigol, Chairperson of PFDC Fashion Week, says, “This Lahore Fashion Week is about fashion with a purpose – reviving Pakistan’s cottage industries, mobilizing young designers, getting serious about business and organizing tie-ups to create value added products with a designer twist!”

Frieha Altaf, former model and the event manager, said, “Having been in the industry for over two decades, Lahore Fashion Week is the milestone that I feel we need to conquer. Our designers are hugely talented and can create markets abroad. It will affect fashion week in years to come and will change the economics of the industry.” Continue reading…

Day 4 marked the closing day of PFDC Sunsilk Fashion Week, February 2010, in Lahore. Day 4 was buzzing with fashion, music and high drama! The evening’s opening show was staged by Karachi based designer Nomi Ansari, with his collection “The Circus of Life”. This collection was a celebration of colour, layers and textures fused with a stylized and festive silhouette.  His collection symbolised the re creation of fabrics through the use of innovative techniques along with a varied mixture of chiffons, silks, cottons, voiles, organzas, laces, crepes and nets. ‘The Circus of Life’ was Nomi Ansari’s most vibrant collection to date and will feature a variety of accessories, bustiers, jackets, skinnies, skirts, tops, drapes and volume.

Fashion designer Nomi Ansari launched his eponymous label the same year he graduating from the Pakistan School of Fashion Design in 2001. He is best known for his unique command over diverse colour palettes and his bold cuts fused with traditional and intricate embroidery. Nomi Ansari has showcased his label across the UK, USA, India, Singapore, UAE and Malaysia and in Pakistan; he was awarded Designer of the Year in 2005 and best womenswear Designer at the Pakistan Style Awards in 2007. Continue reading…

Day 3 - PFDC Fashion Week 2010

An amalgam of excitement, colour, glitz and glamour, Day 3 at PFDC Sunsilk Fashion Week opened with the husband and wife duo, Sarah Salman showcasing their Spring/Summer 2010 Prêt a Porter collection, aimed at today’s women, entitled ‘Beautiful Me’.  Based in a diversity of fabrics including chiffon, satin and lace, the ‘Beautiful Me’ collection focused on elegant and easy to wear silhouettes with embellishment mainly in swarovski, sequins and stones and a palatte of colours in an overall S/S 2010 look which is not age focussed but rather conceived for a mindset willing to experiment and have fun with their fashion.

Launched originally in 1997 with the vision of creating unique bridal wear, elegant formal wear and trendy ready to wear, Sarah Salman the brand has taken part in a variety of international exhibitions and fashion shows, the most recent being at Sheridan Manchester where the brand launched formal bridal wear for British Asians. Continue reading…