Speaking about the Porsche Polo Diaries Fashion Show, Ansa Hasan, Marketing Manager at the Porsche Centre Lahore said: “In line with Porsche’s global philosophy of luxury, glamour and innovation and in celebration of the Porsche National Polo Open, we have drawn from our now iconic Porsche Style Diaries campaign theme to introduce the Porsche Polo Diaries Fashion Show. Pakistan’s leading designers are involved to create diverse capsule collections revolving around the theme of lifestyle and polo.
The Event Management for Porsche Polo Diaries Fashion Show was handled by Catwalk Events & Productions with Public Relations by Lotus PR. The Porsche Polo Diaries Fashion Show was also one among several activities planned by Porsche Centre Lahore during the Porsche National Polo Open 2014 Tournament, ultimately leading towards the reveal of the Porsche Macan during the final match of the polo tournament on 16th of March 2014 in-line with its global launch.
The official partners of the Porsche National Polo Open Tournament include global leaders of air travel Turkish Airlines, premium beverage brand Nestle Fruita Vitals, internationally acclaimed magazine Hello! Pakistan, the iconic Toni & Guy Lahore and premier multi-brand store L’atelier.
Following the announcement of their patronage of Pakistan’s most prestigious polo tournament, the ‘Porsche National Polo Open’ for the Quaid-e-Azam Gold Cup 2014 presented in Porsche Polo Diaries Fashion Show that featured 15 of Pakistan’s leading fashion designers. Some of the main designers participated in the fashion show included the Ali Xeeshan Theater Studio, Deepak Perwani, Fahad Hussayn, Faraz Manan, Fnkasia, Gulabo, HSY, Maheen Karim. Moreover, The event was attended by socialites and media personalities including TV show host Hina Malik, 6 goal handicapped polo player Hissam Hyder, national polo player Shah Qublai Alam, participating international players in Porsche National Polo Open, designer Arjumand Amin, entrepreneur Zahra Raza, RJ Fizza Aslam, stylist Shammal Qureshi, stylist Redah Misbah, businessman Ramzan Sheikh and biking enthusiast Moin Khan.
Porsche Polo Dairies Fashion Show brings the fashion exhibition in which an unique style has been adapted. Several well known designers, polo ponies and polo players participated in the event.