HSY ‘INK’ Collection at PFDC Sunsilk Fashion Week 2015

HSY Collection at PFDC Sunsilk Fashion Week 2015
HSY Collection at PFDC Sunsilk Fashion Week 2015

Day 4, last fashion presentation titled ‘“INK“ was presented by HSY at PFDC Sunsilk Fashion Week 2015, on April 21st.

Day-4 brought us the last  fashion presentation by HSY at PFDC Sunsilk Fashion Show 2015. The closing ceremony  was made by  the iconic courtier HSY with his latest INK collection. HSY closed PFDC Sunsilk Fashion Week 2015 with “INK”; a collection inspired by Asia and specifically HSY’s journeys to The Land of Rising Sun.

HSY PFDC 2015 collection was INK represents the essence of Langkawi, Indonesia, Nagasaki, and Yunnan with natural and indigenous yarns, hand-woven to perfection. Expect the traditional dyeing techniques of Shibori from Nagasaki, Batik from Indonesia, and Gara from Sierra Leone infused with mackintosh, saffron, aubergine, eggshell, rosette, indigo and ochre.

Created with the scorching sub continental summer in mind, INK channels versatile hemlines to suit a diversity of younger, older, working men, women and homemakers alike. 2015 is all about pushing the retail boundaries for us at HSY.

INK is a manifestation of this retail philosophy, whereby we bring to our patrons a diverse journey through design, all available to purchase within 1 month of our show, online and in store. I am also proud of the fact that this year our Shergarh project is expanding upon our last year’s effort, empowering almost twice as many women as before, said designer Hassan Sheheryar Yasin.

PFDC Sunsilk Fashion Week 2015 is being styled by the creative teams at Nabila’s and NGENTS. Light design, set design, sound engineering, video packaging, choreography and show production from concept to construction is by HSY Events.

Hum TV/Hum Sitaray as the Official Media Partners, CityFM89 as the Official Radio Partners with all media management by Lotus Client Management & Public Relations.

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HSY Collection at PFDC Sunsilk Fashion Week 2015
 
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