BodyBeat arranged the premier show in Nueplex cinema in Karachi on behalf of Mountain Dew exclusively for the X-Men aficionados, which was attended by the crème de la crème of our industry. Many known faces attended in throngs to be part of the first day, first show.
With a star-studded international cast including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellan and Patrick Stewart led by Director Bryan Singer, the seventh film in the X-MEN franchise unites stars from across the X-MEN generations for an epic cinematic journey of good versus evil.
Building on more than a decade of successful entertainment partnerships, X Men, DOFP remains Mountain Dews largest-ever international entertainment promotion. A powerful team, the Mountain Dew and X-MEN: Days of Future Past partnership sparks an immersive, fan-focused campaign by Mountain Dew, reaching the “Dew Nation” in nearly 30 countries. The promotional campaign engages consumers across virtually every imaginable touchpoint, from in-store and special commemorative packaging featuring X-MEN: Days of Future Past characters and exciting prizes, to custom cinema programs, a global television commercial and digital and social platforms sharing exclusive behind the scenes content.
With PR arranged by BodyBeat and the Red Carpet hosted by Shahid Sharif, the Red Carpet was ablaze with stars. Amongst those that attended the Premiere were Khalid Anum, Rizwan Beyg, Arif Mehmood, Deepak Perwani, Naeem Haq, Nomi Ansari, Khushbakht Alia Shujat & Shujat Baig, Mirza Omer, Yusra Aijaz Khan, Sohana Baluch, Alishba, Palwasha Yusuf, Deepak & Fahad, Rafya Rafiq, Ayesha Khan, Humayun Alamgir, Maya Khan Rind, Momal Sheikh, Sadaf Malaterre, Rubya Chaudhry, Meera Ansari, Syed Yorgic Tipu Sharif, Faizan Haquee, Nadya Mistry, Angie Marshall, Adnan Shah Tipu, Raana Khan, Ayaz Anis, Nazia Malik, Verda Saleem, Sohail Javed and Frieha Altaf.
The interactive Red Carpet also had live actors / models that the guest were eager to snap pictures with Storm and Wolverine, both characters from the X-Men series, dressed and posing with all the celebrities. Styling for both was undertaken by N-Pro with Storm’s outfit by Sadaf Malaterre.
Despite camera crews from all major networks being present, there was a great turnout with regard to the media and blogger communities. Shenaz Ramzi, Samra Muslim, Moiz Kazmi, Maliha Rao, Tehmina Khalid, Wajeeha Shahid, Sumeha Khalid, Fathma Amir are just some of the prestigious journalists / bloggers who joined the BodyBeat Team at the Red Carpet.
Also there to see and be seen were the famously known socialites Roger Bayat, Mr & Mrs Sohail Wajahat, Fahad Hussain, Omayr Waqar, Ashail Rizvi & Rabia Aziz-Rizvi, Fahad & Tooba Ishtiaq, Rumeena & Aurangzeb Siddiqui, Ebtisham Ahmed, Nazleen Tariq, Sarah Wassan, Zernisha Ovais Jaffer, Muzna Ibrahim, Ali Hayat Rizvi, Jibran Zuberi Khan, Ahmer Imtiaz and Maheen Lakhani.
Handled by BodyBeat, the event design & execution that was based on miesian idea of “less is more”, has yet to be seen before at any cinema premiere here before. Star-studded, jam-packed, with everyone excited about the set-up! With the design inspired by the idea of a Cerebro; silver metal walls and green LED floor / lighting with fantastically placed images, all fronted by the X logo in 3D, had people quite excitedly snapping away with their cameras! A special thanks to Mr. Jamil Baig, Mr. Tariq Baig and Mr. Nadeem from the Nueplex family that helped execute a flawless event.
Mountain Dew brings fans closer to the action of the blockbuster franchise Mountain Dew in partnership with 20th Century Fox brings this summer the most eagerly awaited blockbuster X MEN Days of Future Past that will bring fans closer to the film.