Globally renowned American apparel brand Polo Ralph Lauren opened its second store in Pakistan, in the capital city. After the success of its first store, which opened in Lahore in January 2015, Polo Ralph Lauren launched its Islamabad store, located on Bhittai Road in F-7 Markaz.
The Polo Ralph Lauren store presently offers the current season’s collection, i.e. Spring/Summer 2016, in menswear only, however, the launch event was attended by men and women alike and the collection and the store, both were appreciated by all. After the opening of the Armani Collezioni store in Islamabad in March earlier this year, the capital adds yet another iconic brand to its portfolio – offering its residents and visitors more options to choose from while shopping for quality clothing.
Polo Ralph Lauren’s local partner in Pakistan is the illustrious SEFAM group, housing 12 local clothing brands known for their quality and panache. The SEFAM group has been a pioneer in many aspects in the clothing retailing business over the last few decades, and bringing brands like Armani Collezioni and Polo Ralph Lauren to Pakistan further cements its reputation as a industry leader.
“I am thrilled that Polo Ralph Lauren has come to our city! It is one of my favourite brands, and it’s great to know that one can now buy the iconic Polo T-shirts right here in Islamabad from the official store. I think this store has a fantastic collection of shirts, pants, T-shirts, shorts, shoes and even pajamas and accessories such as ties, bags and cufflinks – it’s definitely the go-to store for any man,” said one enthusiastic shopper who attended the glamorous launch event with his wife.
American brand Polo Ralph Lauren launch its high-end luxury brand in Islamabad.
