The Body Shop being the Pioneer of ethical beauty brand has refreshed its outlook and launched â€œPulseâ€ a new store concept on 18thSept, 2012 at Forum Shopping Mall in Karachi. This unique outlet has been successfully launched across the globe.
To unveil The Body Shop ‘Pulse’ outlet, special celebrity guest Faakhir was invited in the midst of Press Media and celebrities where he shared his thoughts being a user along with interesting factoids related to products. After sharing his thoughts, a cake cutting ceremony was held to mark this paramount moment.
The ceremony was attended by exclusive customers, Editors; Reporters from Print & Electronic Media along with celebrities among some of them are Bushra Ansari, Nadia Hussain, Ayesha Umer, Nazia Malik, Zeba Ali, Saifee Hassan, Mona J, Kiran Khan, Samraa Humayon, Nadia Faisal, Faisal Qureshi, Shahnaz Ramzi, Kauser Ahmed, VJ Yusra, Mahum Javed, & Madiha Malik…
The Body Shop Pulse concept is about Look good, Feel good and Do good! The Body Shop Media Representative Anita ali said: "We know that our brand delivers more than beauty. our products truly contain heart as well. Today, we are looking to a future where our vision of beauty can be experienced by new generation of Pakistan for whom it is all about looking good, feeling good and doing good".
Pulse is an interesting Store concept. This new concept reflects the core values of The Body Shop more prominently and some interesting facts which cannot be ignored are:
- Pulse store aims at reducing store impact on environment even further by replacing fluorescent lights in the fixture with LED strips. As per their researches, Pulse outlet energy consumption is reduced by 25% .
- All the fixtures and wooden material used inside the stores are approved by the Forest Stewardship Council (FSC) and that guarantees that the trees harvested are the one that regenerates naturally.
- From ingredients to the final products, none of them are being testing on animal and they are 100% vegetarian (or Halal).