The Levi’s® Curve ID line utilizes a revolutionary fit system based on shape, not size. It is a paradigm shift from the industry standards of the way women shop jeans. The preview also featured the gorgeous spokesperson of Levi’s® Ayesha Omer along with the Saima Azhar, Abeer Adeel and Maha.
The event started off with the sparkling celebs and socialites on the Red Carpet for the media session, followed by a fashion presentation showcasing the new popular global women’s Levi’s® Curve ID denim line. Afterwards Levi’s® announced exclusive discounts on all women’s products for this day. Levi’s curve ID was introduced back in 2010 and since then thousands of women have found the perfect jeans of their own shapes. The line was created as a result of studying more than 60,000 body scans and listening to women around the world – from ultra-curvy to stick straight and everything in between.
“Levi’s® Curve id is a game changing, paradigm shift from the traditional way women shop for the jeans & find their perfect fit. Unlike other denim brands, Levi’s® Curve Id is about shape, not just size.”Usama Butt, Product Lead, Levi Strauss & Co.
The Levi’s® Curve ID focuses on curves and size allows every woman to select their own perfect size. For this reason three different models are showcasing three different types of curves i.e Slight curve, Demi Curve & Bold Curve.
Levi’s fit system is based on insights about a woman’s body–her individual shape and proportions. After studying and listening to women from around the world, we identified three distinct body types that account for 80 percent of women in our global markets. The PR of the event was handled by Catalyst PR & Marketing.
Levis Pakistan presented their most anticipated unique concept Levis curve ID; Perfect. We are not the same here at The Forum, Karachi in an exclusive preview, well attended by celebrities, socialites and media personnel.