The World of HSY Prints Summer 2012 will be followed by a limited edition prints collection later in the summer, specifically in celebration of Eid. The House of HSY also announced earlier the launch of a brand new collection this year, HSY Nation a range of prints that has been designed, printed and priced to cater to a wider diversity of people, thereby bringing the fashion houses’ coveted aesthetic to a larger audience of women in Pakistan.
Speaking about the expansion of his prints into three annual collections, Head Designer and CEO of the HSY design house Hassan Sheheryar Yasin said “We are incredibly excited to be expanding our design and retail to three distinct collection of prints this year, all launching one after the other, marking a complete HSY lawn journey the season. I am particularly pleased to launch our new brand HSY Nation through which we are now able to cater to a wider audience allowing us to be one of the first designer lawns’ to respond to so many different audiences. All of our prints are being heavily quality tested internationally as well, so be it a World of HSY Print or something from our HSY Nation line, we will give our clients quality products.”
HSY fashion house marked the debut of their lawn brand "The World of HSY Prints" 2012 launch their second lawn brand "HSY Nation" which caters to a wider spectrum of audience at Royal Palm Golf & Country Club, Lahore.
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1. HSY Lawn Prints Exhibition 2012, HSY Lawn Prints Collection 2012
HSY fashion house marked the debut of their lawn brand "The World of HSY Prints" 2012 launch their second lawn brand "HSY Nation" which caters to a wider spectrum of audience at Royal Palm Golf & Country Club, Lahore.
