Soft Launch of Ambiance Boutique Art Hotels features LIVING ART

Ambiance, Pakistan's first network of boutique art hotels and the brainchild of art enthusiast and emerging hotelier Kasim Kasuri, held the soft launch of its first location in Lahore

The unique event was attended by prominent members of Lahore’s social circle along with leading bloggers and journalists and featured ‘LIVING ART’, a collection of 9 immersive theatrical performances based on a reinterpretation of some of the exciting visual art on display at the hotel.

The first property of Ambiance Boutique Art Hotels is set to open in the heart of Gulberg, an area that offers the ideal positioning for visitors to Lahore who wish to imbibe the city’s vibe and high energy, echoed in the eclectic mix of art and design that define the space.

Speaking at the soft launch, CEO and Chief Design Curator of Ambiance Hotels, Kasim Kasuri, said “Ambiance is poised to redefine hospitality by offering curated experiences to its patrons as Pakistan’s first network of boutique art hotels. Ambiance in Gulberg, Lahore, comes with its own distinct identity, showcasing some of the finest contemporary art from both emerging as well as established contemporary artists while providing hospitality, service and facilities of the highest quality.”

Some of the artists whose work is displayed at the hotel include Atif Khan, Sonia Chundrighar, Mohsin Shafi and the legendary Sadequain — along with youngsters Mohsin Shaikh, Ujala Khan, Rehman Zada, Yaseen Khan, Qadir Jhatial, Javaid Joya, Javed Iqbal Mughal, Zainab Aziz, Huda Ahmed, Anusha Novlani, Eemaan Rahman (Beygum Bano), Abdul Rehman and Aiman Batool amongst dozens others. The soft launch featured a series of vignettes based on select art pieces and performed in some of the hotel’s rooms, allowing guests to interact with the space and the performance through a one-of-a-kind experience. This unique bridge between the visual and performing arts hints at the creativity that this new brand promises.

Ambiance captures the city’s contradictions in a playful and humorous manner with an eclectic, on-trend vibe and performative aesthetic. Patrons can expect to experience a sensory extravaganza with the well-curated art, playlists, textures, visuals, and cuisine. Ambiance promises curated memorable experiences and, if the soft launch is anything to go by, it should deliver in spades. The hotel is set to accept bookings from 16 October 2020.