Get ready for a glamorous transformation as Prada, the iconic fashion powerhouse, takes a bold leap into the world of beauty. From August 1, the Milan-based luxury brand will be launching its very own makeup and skincare lines, signaling an exciting expansion into new product categories.
Partnering with L’Oréal Luxe, who acquired the brand’s beauty license at the beginning of 2021, Prada Beauty is poised to make a significant impact on the beauty industry. The collaboration has already seen success with the launch of the feminine fragrance collection, Prada Paradoxe, in 2022.
For makeup enthusiasts, Prada Beauty promises a captivating lineup, including six exquisite four-color eyeshadow palettes, a luscious matte lip balm, and a breathtaking selection of 13 soft matte and hyper-matte lipsticks. The foundation range, boasting an impressive 33 shades, has been meticulously developed with the aid of artificial intelligence (AI), ensuring a perfect match for every complexion.
As if that’s not enough, the new skincare collection will feature coveted products like Prada Augmented Skin The Cream, The Serum, and The Cleanser and Makeup Remover. Pamper your skin with the finest Prada has to offer!
The grand unveiling of these sensational lines will initially take place on Prada’s own e-commerce platforms. But fear not, luxury seekers, as the rollout will soon grace the shelves of renowned stores like Harrods, Selfridges, and Europe’s Douglas on August 18. And for our American fans, a brick-and-mortar launch is planned for January.
Sources suggest that Prada Beauty products will be carefully curated in selective physical distribution, finding their place in upscale retailers, department stores, and prestigious travel-retail locations.
With excitement building, industry insiders forecast that the makeup and skincare collections could contribute 25 to 30 percent of the brand’s total beauty business, possibly amassing a staggering 250 million euros in annual retail sales. Prada’s foray into beauty is set to redefine elegance and sophistication, leaving beauty enthusiasts eager for their next indulgent splurge!”
