Everyone’s Talking About: Phulkari

Ladies, if you’re looking forward for change this season then make sure you have enough space in your wardrobe for the latest Phulkari collection by local as well as international fashion designers exhibiting their work all over the globe. Everyone’s talking about Phulkari mainly because it is the new hot stuff that the designers have come up with this season to grandeur their customers with something new and perfect.

Phulkarian embroidery has attained its roots from the Punjabi region which literally means flower work. It has been long known as the craft of Punjab which describes the Punjabi culture as richest where emotion meets expression. Back in the days it was only spotted on shawls and scarves but as fashion evolved Phulkari designers are now more widely noticed on clothing specially this season.

This implies that the Punjabi culture is yet again picking up like never before. From celebrities, music, food and now its raw fashion – it’s all hitting the impression line in the market these days.

TaanaBaana’sSummer collection 2013, as always, has offered women yet another unique and modern look in its "Phulkari Summer Dresses" 2013. The dresses are fused with modern cuts, traditional stitching designers and romantic hues perfect for party as well as casual wear.

This glamorous Phulkari lawn collection offers a graceful personality image to its customers whether it is worn on shirts, dupattas or printed trousers. The brand also offers a variety of vibrant colors perfect for stunning the crowd whether its day or night in its Phulkariby TaanaBaana collection 2013.

This appealing floral collection is offered by the brand Phulkari itself in its latest Spring party wear collection 2013 for women. The brand is known to come up with in vogue fashion trends every season and this collection has specially been designed featured with new styled embroidery, laces, buttons, and digital prints making it all the more attractive for women as well as an inspiration for other fashion designers.

Sana Safinaz Lawn collection 2013 with a lot of Luxury prêt has also been noticed to parade their latest Phulkari designs all over the world – reaching out to customers as far as London. Following this trend are Threads & Motifs and Khaadi known to exhibit their Phulkari designs globally this season. Pakistani designer wear has reached out to Europe as well as the Middle East specially hitting Dubai this season.

Faiza Samee depicted her exclusive floral printed palazzos with lots of contrasting colors recently at the PFDC Sunsilk Fashion Week part 2.

Not only this but, even our neighboring designers are picking up the latest floral trend in their dresses. Manish Malhotra, famous Indian fashion designer, recently flaunted his Phulkari embroidery in the Lifestyle India Fashion Week. The beautiful floral designs and motifs were seen on jackets worn by famous Bollywood celebrities and they were displayed in many other dresses in trendy abstract geometric designs.

The Indians also believe that traditional Phulkari is a handicraft practiced exclusively by women. They believe their traditional culture is so strong about this floral tradition that when a girl is getting married her in-laws’ status is determined by how many Phulkari pieces they give their new bride.

Other international designers that recently launched their Phulkaric ollections in Londonat the Phulkari outlet are Sabyasachi Mukherjee, Satya Paul, Charu Parashar, Joy Mitrato name a few. These designers have depicted floral designs with a touch of grace to their outfits and have inspired designers worldwide.

It’s all about floral dresses, prints and designs this summer ladies so be sure to pick all those outfits that blossom!

Pakistani designers are becoming even more competitive everyday keeping up with the latest trends this season. The recent change in everyone's wardrobes according to the current world of fashion is the ever growing "Phulkari" collection this year.

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