Budding fashion designer Aisha Khurram failed to present something eccentric and catchy during her launch at Melange.
Aisha Khurram, a housewife turned designer, launched her collection on June 15, which was nothing special but ordinary and without a brand concept. Rather than producing something aesthetically pleasing and different, Khurram’s collection was run of the mill and over done. It was just an effort sell and not one at giving the customer something unique to choose from.
Though Khurram designs from client to client basis, still she failed to realize the importance of creativity and innovation in her work.
Budding fashion designer Aisha Khurram failed to present something eccentric and catchy during her launch at Melange.
