Following the successful showcase of her Spring/Summer 2013 Collection “SOIGNE” at PFDC Sunsilk Fashion Week, where outfits by Shehla were worn in abundance by a range of celebrities, Shehla Chatoor was the designer label of choice at the red carpet of the prestigious Lux Style Awards 2013. This year, a host of celebrities and fashion icons chose to attend the awards ceremony in a Shehla Chatoor outfit, including LSA 2013 red carpet host Amna Kardar, LSA 2013 ‘Music Album of the Year’ winner Ayesha Omer, External Communications Manager – Unilever Pakistan Fareshteh Aslam, fashion models Amna Illyas & Sanah Sarfaraz, event manager Frieha Altaf and TV show host Huma Amir Shah.
“Brand Shehla has become the most sought after label for red carpet events, be it the PSFW, Tarang Geo Awards or the Hum TV awards. When I was approached by different celebrities to provide their wardrobe, I felt really honoured. With LSA being the most prestigious awards of Pakistan, I wanted the red carpet to look sophisticated and elegant. I wanted to portray a glamorous look without being too blingy or over the top. We say LSA’s are the Oscar’s of Pakistan, then why should our red carpet be any less?” said Shehla after the event.
Shehla’s clothing lines are popular with celebrities and socialites alike and have been worn by media personalities such as Faryal Makhdoom, Nadia Hussain, Fauzia Aman and Humaima Malik and many others in the past. Humaima Malik also chose to wear a custom-made gold Shehla cocktail sheath dress accessorized with a dainty metallic gold chain belt in Abbas Hasan’s music video ‘Away’, which was produced by British artist Rishi Rich.
The Shehla Chatoor brand has a 18 year long legacy of fashion excellence and has become synonymous with elegance and finesse, creating a signature design aesthetic that transcends trends and seeks to revive the exquisite heritage of our age-old crafts. To this end stitching and embroidery techniques such as gara, marori, mukesh and zardozi, are all employed in Shehla’s Eastern collections. Shehla’s Western wear is by contrast more contemporary, bold, cutting edge and glamorous. The SHEHLA label has design presence in Karachi, Mumbai. New Delhi, Dubai, London and Houston.