After their successful activation at the 6th PFDC Sunsilk Fashion Week, Unilever unveiled their latest on-ground activities by Magnum and Lipton at the 12th Lux Style Awards held on 4th July 2013 in Lahore.
Patrons who participated in the Magnum activity had a chance to win exciting prizes, including a Mercedes Benz SLK Sports Car and other luxurious gifts such as Louis Vuitton, Rayban, Hugo Boss and many more! The key elements of the on-ground activity entailed a Mercedes Benz SLK 200 put on special display, a picture booth for guests and celebrities to take pictures with the Mercedes Sports Car and free sampling of Magnum for all at the event. Renowned supermodel Ayyan was also present at the event as Magnum’s official brand ambassador.
Lipton, with its mission of highlighting the positive side of Pakistan, commemorated individual achievements under the campaign name of ‘Sips of Positivity’, to celebrate individuals who are picking causes for a positive social impact in Pakistan. Acclaimed television personality Ayesha Omar was present at the venue as a host for Lipton’s unique activity and helped encourage people to focus on the positive side of Pakistan.
To this end, both Magnum and Lipton activities were well-attended by celebrities, socialites and members of the media alike, including film and TV personalities such as Mustafa Qureshi, Irfan Khoosat, Meera, Neesho, Mathira, Amna Kardar, Faizan Haque, Huma Amir Shah, Asim Raza, et al.; musicians Zoe Viccaji, Farhad Humayun of Overload, Ahmed Ali Butt, Noman Khalid, Salman Albert, Hassaan Khalid, Faris Shafi, Mooro, Ahmed Siddiqui, Jarar Malik, et al.; designers Adnan Pardesy, Kamiar Rokni, Maheen Karim, Shehla Chatoor, Khadijah Shah, Nomi Ansari, Sanam Chaudhri, Deepak Perwani, Ali Xeeshan, Wardha Saleem, Yahsir Waheed, Rana Noman, Mohsin Sayeed, Batur, et al.; stylists and make-up artists Nabila, Rukaiya Adamjee, Maha Burney, Peng Qureshi, Juju Haider, Natasha Saigol, et al.; models Saima Azhar, Shahzad Noor, Rabia Butt, Emad Irfani, Amna Ilyas, Waleed Khalid, Sana Sarfraz, Abbas Jafri, Maham et al. and photographer Fayyaz Ahmed among others.
Speaking about the activation at the Lux Style Awards, Mr. Munir Taufiq, Brand Manager of Magnum said: “Magnum represents the epitome of luxury and pleasure which we showcased through our consumer initiative with Mercedes Benz. Not only did our consumers get a chance to have the most indulgent chocolate experience of their lifetime, but they also stood a chance to experience the most premium lifestyle brands, such as the Mercedes Benz SLK Sports Car, Louis Vuitton, Rayban and many more!”
Speaking about the campaign at the Lux Style Awards, Ms. Mona Hussain, Marketing Director Beverages – Unilever Pakistan said: “We are excited to have launched our new campaign ‘Sips of Positivity’ at the Lux Style Awards 2013.
We, at Lipton, believe that life is about embracing possibilities with optimism and hence we have taken on a mission to highlight the positive side of Pakistan, especially highlighting the efforts of individuals who are paving the way for a brighter Pakistan. At this event, we engaged with many talented people who are presenting a positive side of Pakistan the world over with their work. Where there is Lipton, there is hope!”