[Lahore: 24 February 2012] Youth-based cellular brand Glow by Warid has announced an exciting campaign, ‘Dosti Ke Rung’, celebrating its core ideology of providing youth entertainment and value. Glow’s ‘Dosti Ke Rung’ movement is based on the premise of providing groups of friends with an opportunity to come and enjoy its uniquely designed on-ground activities. These special activities will be taken on-ground live with customised Warid Glow activity areas in select colleges, universities, shopping and entertainment venues across Lahore, Karachi and Islamabad. Glow’s celebration officially begins with the brand new ‘Dosti Ke Rung’ music video being aired across all major local networks, promoting the colours of friendship.
On Glow’s sustained efforts to create avenues for entertainment and engaging the youth, Director Marketing Warid Sadaf Zarrar said, “Warid launched Glow for the very purpose of providing the youth with the most competitive voice and data packages, as well as providing entertainment across various platforms. To this end, Glow has organised as well as partnered with a diversity of events encompassing education, music, theatre, sports and games. With the ‘Dosti Ke Rung’ campaign, we want to further our commitment to the youth and promote positivity within the youth, and bring something fresh and new.”
Brand Manager Glow Saud Khan while giving his comments said, “Glow is a brand targeting the youth of the country and we as a brand understand what “Dosti” means to our audience. The ‘Dosti Ke Rung’ campaign is our way of rejoicing with the youth and showing that we are an integral part of their friendship circle.”
These new initiatives by Glow come at a time when planned activities for the youth are few and far between, and with this, Glow encourages youngsters to come forward and participate in their specially-planned events that will be taking place during March and April across the major cities of Pakistan. Further, by introducing the lowest Friends & Family call rates at 61 paisas/30 seconds, exciting SMS bundles and amazing Mobile Internet tariffs, Glow makes it easier for the youth to keep in touch with their friends at all times.
Glow ‘Dosti Ke Rung’ is launched nationwide on 24 February 2012.