“Kesa by Lala takes inspiration from the richness of Japanese culture, with the name being derived from the prayer robes of Japanese Buddhist monks which they designed with utmost care and finesse in patterns reflecting Japanese subtleties and design aesthetics.
The House of Lala interprets this heritage within a Sub Continental Context with their brand “Kesa”, which combines the intricacies of art and design while retaining the best in fabric and embellishment. Indeed the latest summer collection from Kesa represents Islamic and Oriental art presenting designs in floral and geometric patterns in a variation of colours accentuated by embellishments, panels and embroideries.
Having started as a simple trading house in 1947, the Lala Textile brand has today grown to encompass four diverse retail brands providing accessible summer; midsummer and winter fabric ranges to ladies across Pakistan; these include Lala classic, Kesa, La Femme and Sana & Samia. Today, with over 39 years of seasoned experience, the Lala brand continues to provide quality material through custom prints throughout the year.
Currently Lala is available nationwide in all leading cities of Pakistan and their lines, collections and brands are known for its versatility of design and price range, ensuring the brand is always accessible to a large diversity of women.
Kesa by Lala’s debut summer collection will be available at stockists on Tuesday the 24th of January 2011.