Fashion is one of the beautiful ways of expressing a personality; it directly communicates one’s life style. No matter it’s the dress, the collection of jewelry, the hairstyle, footwear, bags, perfumes and other accessories etc, all the things you carry tells something about your personality.
In order to maintain your right image, you need to be careful about the fashion statement, you are with. It is the form of non-verbal communication, when you represent yourself; your class, gender, education or occupation, your family background, locality, rank etc, through your looks. Fashion has strong relation with the Semiotics, as it is also a language of signs & symbols, and non-verbally communicates the meanings about an individual. So, if you know the body art of representing yourself, you can have a better image.
Now in today’s fast era of competition, everyone wants to look better as compared to others. People are adopting new fashion trends and most of the people don’t feel hesitate in experimenting some latest Fashion style. This trend of adopting and experimenting fresh Fashion expression is gaining importance all over the world, in all the Fashion industries globally. 
In our Pakistani Fashion industry as well, people are implementing new Fashion styles in their everyday life, by various means. Pakistani Fashion industry is establishing its well renowned name in the world of style and Fashion. It’s because of the large number of people working in it, like the models, designers, stylists etc. These fashion celebrities have their own style charisma and personage; no matter they are on ramp, on the cover page of some magazine, on screen, or on the Red Carpet.
There is also an emerging trend of introducing innovative Fashion statement by the Fashion icons. Special shows & programs are arranged by different T.V channels and Fashion magazines, just to have few comments of the Fashion personalities and to catch their looks. In this way, Fashion followers pursue their Fashion style and try to implement it in their lifestyle. Not only the Fashion followers are making the Red Carpet an important place to watch out but the Fashion stars are becoming conscious too. Fashion celebrities feel honor to introduce them as the Red Carpet personality. In order to have better looks, almost all of them like to wear dress by well-reputed designers, have their make-up done by some prominent salons, their jewelry collection by some well-liked jewelry designer etc.
In short, the manner through which Fashion personalities represent them on the Red Carpet, is rapidly grabbing the attention of the Fashion lovers.
