Winters are on their way and the trends are changing accordingly.

So, you have to take a look into your closet and make a few changes as well.

Start off with the shoes this season for you can an impression with your smart choices in the upcoming trends in shoes.

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Comments Off Posted by Zara Omer on Monday, October 31st, 2011
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Etihad Airways, the national airline of UAE, was declared as the airline with the best First Class in the world according to Skytrax’s annual World Airline Awards. It was also voted as the 6th best airline in the world in the ‘Airline of the Year’ category. This is the second consecutive year that the Abu Dhabi-based airline has been recognized for these honours. In addition, Etihad Airways has also been recognized for the Best First Class Onboard Catering for its signature ‘Inspired Service’ culinary program. Continue reading…

Comments Off Posted by Nida Yasir on Saturday, October 29th, 2011


Day3 Act1 October 22 2011: The PFDC Sunsilk Fashion Week reached its third day, showcasing an eclectic mix of fashion by more seasoned designers and debutants on the ramp. In attendance were media, celebrities and business delegates of fashion. Day 3 was structured into 2 acts in which a total of 6 designers showcased their prêt porter collections.

PFDC Sunsilk Fashion Week 2012 Day 3 – Act 1:

The Day opened with Adnan Pardesy’s menswear and womenswear collection entitled “Coquetry” which took inspiration from the muslin fabric, perhaps the purest and simplest fabric and indeed the staple fabric of the Indus Valley Civilization 7000 years ago. From being used by ancient Greeks and Romans for robes, to swaddling babies in Egypt to Marie Antoinette’s scandalous portrait in a muslin gown to being a cloth of the masses in both Medieval Europe and the Sub-Continent, Muslin is known to protect its wearers from both heat and the cold. Indeed it is this history and its inherent qualities of unique smoothness and delicacy that inspired Adnan Pardesy to treat this fabric with couture techniques of construction, texturing and dyeing.

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Comments Off Posted by Zara Omer on Thursday, October 27th, 2011
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Fashion is extremely important for girls in their teens as it is an extremely important way of expressing one’s own self. Along with being in sync with the times, following the fashion also enables young girls to be in touch with their friends.  The new fashion that has taken the hair industry by a whirl is that of head bands. Cool and funky hair bands are available in an array of designs, embellishments and motifs that make a girl stand apart from the rest of the crowd and add an extra zing to her personality.

Hair trends 2011 saw a flourishing rise in the return of the Alice headbands or most commonly known as the Blair headbands which are inspired by the character of Blaire Woldorff on the hit American TV series Gossip Girl where Blaire is seen to be adorning an array of headbands and deemed as the queen bee.
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Comments Off Posted by Zara Omer on Wednesday, October 26th, 2011
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Pakistani Film Saving Face October 14th 2011: Saving Face, a film chronicling the work of a British Pakistani plastic surgeon, Dr Mohammad Jawad, aiding victims of acid attacks in Pakistan as directed by Sharmeen Obaid Chinoy and Daniel Jung has been shortlisted as one of only eight documentaries from across the globe for the Best Documentary, Short Subject as announced by the Academy of Motion Picture Arts & Sciences. Indeed Saving Face is set to air on America’s premier television cable network HBO, in March 2012. Saving Face was filmed entirely in Pakistan in the Seraiki belt as well as in Rawalpindi, Karachi, Islamabad and its outskirts.

Speaking about this international achievement, Sharmeen Obaid Chinoy said: Continue reading…

Comments Off Posted by Zara Omer on Tuesday, October 25th, 2011
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October 21 2011: The second day of the PFDC Sunsilk Fashion Week included a diversity of fashion showcases from both mainstream industry labels and brand new talent. Attendance was equally diverse with the fashion and design fraternity present along with local and international media,  celebrities as well as those local and international brand and individuals facilitating the business side of fashion. Structured into 2 acts, a total of 6 designers showcased their prêt a porter collections.

Amongst the highlights of Day 2’s showcase  was that renowned actress; more recently known for her performance in “Bol” on the silver screen, Humaima Mallick walked the ramp for fashion designer Sania Maskatiya’s collection which was showcased in the opening of Act 2.

PFDC Sunsilk Fashion Week 2012 Day 2 – Act 1

Act 1 was opened by the sister duo Nickie Nina, with their latest prêt a porter womenswear collection. Continue reading…

Comments Off Posted by saher on Monday, October 24th, 2011
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Opening for Day 1’s Act 2  was the Karachi based designer Nida Azwer  with her womenswear collection for PFDC Sunsilk Fashion Week entitled “Foliaceous” which drew inspiration from the textures and hues that surround her. Based in a flowy silhouette using fabrics such as cottons, linens, silks and organza, the collection marked the designers’ foray into textures where she explored the textures of fresh leaves using traditional techniques such as cutwork accentuated with lace in the earthy tones of green and blue. Speaking about her participation at the week the designer said Fashion weeks in Pakistan gives everyone the opportunity to collectively showcase their work on a national level. I’m very happy to support it and be a part of it.

Nida Azwer has been designing and working in fashion under the aegis of her eponymous label since 2005. Her label includes a prêt-à-porter line, Haute Couture and Bridal lines with her most recent fashion expansion being an exclusive line for children. In a further organic extension, the fashion house will also be introducing a Prêt a Porter menswear line between 2011 and 2012. Continue reading…

Comments Off Posted by Zara Omer on Saturday, October 22nd, 2011