Shibori is the Japanese word for a variety of ways of embellishing textiles by shaping cloth and securing it before dyeing. "Shibori" launched by Amna Usman & Momina Malik at Tehxeeb.
It emphasizes the action performed on cloth, the process of manipulating the fabric. Rather than treating cloth as a two dimensional surface, with Shibori it is given a three dimensional form by folding, crumpling, stitching, plaiting or plucking and twisting.
Cloth shaped by these methods is secured in a number of ways such as binding and knotting. So Shibori tried to bring those techniques in new collection with Itajime Shibori, Nui, Arimatsu and Kumo Shibori.
The lunch of Shibori in Lahore was attended by many known faces of fashion world such as Natasha Hussain (Natty) some socialites, Shoaeb & Anny and many others. The media and PR of Shibori was managed by Bilal Mukhtar Events & PR.