The launch of Asim Jofa Couture Studio was a fun filled event which marked the presence of big wigs of fashion world and drama industry such as Sadia Nawabi, Amir Mazhar, Zhalay, Abbas Jaffery, Ayyan, Asad Tareen, Tehmina Khalid, Yousaf Bashir Qureshi, Adnan Pardesi, fashion model Fozia, Noorey, Nazia Malik, Nomi Ansari, Saba Ansari of SABS Salon, drama artists Ahsan Khan and Sarwat Gilani.
Hair and makeup of models was done by SABS whereas the preview was managed by Savvy PR & Events.