Saba Qamar, one of Pakistan’s most acclaimed actresses, is facing criticism online after appearing without makeup in a recent episode of her drama Case No. 9. Qamar, celebrated for her compelling performances in projects such as Pani Jaisa Piyar, Baaghi, Besharam, Cheekh, Digest Writer, and Fraud, is currently starring in two hit serials, Case No. 9 and Pamaal. While viewers have praised her emotional portrayal of a rape survivor in Case No. 9 and her strong onscreen chemistry with Osman Khalid Butt in Pamaal, her latest creative choice has sparked unexpected controversy.
In the newest episode of Case No. 9, Qamar appeared with what seemed to be a minimal or completely makeup-free look. She later echoed that intention on Instagram, writing: “Let’s normalise appearing on screen without makeup.”
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What appeared to be a simple message about natural beauty quickly set off debate. Instead of support, the post drew criticism from some social media users who argued that many actors, including Qamar, invest heavily in cosmetic treatments, making “no makeup” appearances less meaningful. Several commenters questioned the authenticity of the look, insisting that the actress was still wearing subtle makeup in the episode.
Some critics responded with sarcasm, saying: “After surgeries and fillers, going makeup-free is easy.” Others said her message felt disingenuous because procedures like fillers and skin treatments can create a polished appearance even without traditional cosmetics.
Despite the criticism, many fans defended Qamar, noting that her willingness to appear in a raw, stripped-down look aligned with the emotional depth of her character in the drama. They praised her for challenging beauty standards in an industry where flawless appearance is often expected, especially from women in leading roles.
The debate reflects a broader cultural divide over beauty norms, transparency about cosmetic procedures, and the pressure actresses face to maintain a certain image. For some viewers, Qamar’s message represented an important push toward more authenticity on-screen. For others, it raised questions about what “natural” really means in an era where cosmetic enhancements are increasingly common.
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As the conversation continues, Qamar has not issued further comment beyond her original post. Her performance in Case No. 9 remains widely appreciated, but the reaction to her no-makeup message shows how even small stylistic choices can ignite larger discussions about standards of beauty, honesty and the evolving expectations placed on public figures.
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