Zeeshan bariwala

Zeshan Bariwala has no life of complacency as a background to make his works of art lack in vibrancy and vivacity. His designs burst forth in all their glory, standing as a testimony to hard work and perseverance. He has a deep-rooted passion for fashion designing and has transcended the limitations of bookish knowledge by applying his skills and techniques at internships with many renowned institutions. Continue reading…

While the nautical trend was huge for last summer, the trend this summer 2013 is all about big wide stripes, many celebs have navigated toward the black and white hue. From vertical, zig-zags, and abstract zebra prints, consistency is the key when wearing exaggerated striped patterns. Black and white stripes have been incorporated into designs covering the likes of apparel, shoes, accessories and even handbags making it ever so easy to dote over while giving you more of a selection to add to your wardrobe. Continue reading…

Following Lala Textiles’ participation at the 6th consecutive prêt a porter Fashion Week, PFDC Sunsilk Fashion Week 2013 on 27th April 2013, the renowned textile brand is set to launch Madham Vol.1 by Lala today, 20th May 2013.

Indeed, Lala’s latest collection Madham Vol.1 has been designed to bring forth traditional elements through traditional designs of patches and laces. Continue reading…

Bonanza has taken the initiative of bridging the gaps between designer wear and retail brands. The aim is to offer customers a great variety of designs from various designers under one roof with great affordability and wide accessibility – a rare combination in Pakistan. The idea of bringing designers and retail brand under one roof was brought to life by Catalyst PR & Marketing by introducing the young versatile designer Maheen Karim and the multi-talented Sanam Chaudhri to Bonanza Garments. Continue reading…

After having recently participated at the PFDC Sunsilk Fashion Week, leading fashion designer Nida Azwer launched her first standalone flagship store “Nida Azwer Atelier” in Lahore on the 7th of May 2013. The store is located at the newly constructed La Societe building situated on Lahore’s popular retail and eatery hub, M.M.Alam Road. Continue reading…

Fashion designer Monica is the applied art dedicated to the design of clothing and lifestyle accessories created within the cultural and social influences of a specific time. Monica have brought about a storm in this glamour world with her commendably fab, She was recently has been invited to visit Korea’s textile city Deagu by NEXFAIR.

Monica Paracha is the only designer from Pakistan who works with the collaboration of Korean arts and culture. After all the international success she has gave her 360 vision on Lahori fashion.

The Lahori culture is a blend of Middle Eastern, Persian, Central Asian and Western influences over the centuries. This is amply manifested in its lifestyle, festivals, literature, music, language, politics, cuisine and most of all taste in clothes. Continue reading…

After having recently participated at the PFDC Sunsilk Fashion Week, leading fashion designer Nida Azwer is set to launch her first standalone flagship store “Nida Azwer Atelier” in Lahore on the 7th of May 2013. The store is located at the newly constructed La Societe building situated on Lahore’s popular retail and eatery hub, M.M.Alam Road.

“Nida Azwer Atelier” will offer the brand’s complete range of women’s wear products, including their coveted prét line ‘The White Label’, stitched Nida Azwer lawn, kids wear along with formal and bridal wear, thus giving clients a diversity of choice in all prices ranges along with seasonal new collections. Continue reading…

The Pakistan Fashion Design Council in collaboration with Sunsilk presented the third day of the sixth PFDC Sunsilk Fashion Week. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail labels as well as textile houses along with a fully functional, state of the art exhibition area. Day-3 featured four Voile Shows with eight designer prét-a-porter shows later in the evening.

On Day-3 of the PFDC Sunsilk Fashion Week, title sponsors Sunsilk unveiled an exclusively designed collectible shampoo bottle in collaboration with fashion designer Maheen Kardar Ali of Karma Pink, in addition to facilitating the red carpet, green room and backstage areas at the event. Leading skincare brand Pond’s invigorated the red carpet with its Reveal Lounge which displayed a collection piece each from designers who will be showcasing their collections on Day-4 of PFDC Sunsilk Fashion Week. Associate sponsors ZONG hosted the media lounge. In addition to being a beverage partner, Diet Pepsi also facilitated the live video streaming of the event worldwide. Popular food brand Magnum operated a custom-made “Magnum Bar”. Continue reading…

Leopard is the print of the autumn but the stars have been loving it for decades. It never goes out of style.
Animalie, the signature version. “It’s a timeless classic” Men have a Pavlovian response to animal print. Wrap yourself in one of these exotic items and, guaranteed, he will be drooling. “It has always fascinated people of a specific taste and class of their own for its sensuality and femininity, and for this reason it has become a color rather than a print.” So next time you’re rocking this style, think if it as a neutral. If there is one thing you should know about what’s hot in fashion, its leopard animal print. Some women are a little scared to adorn themselves with leopard print for a few reasons. Some feel it will call too much attention to themselves, others feel it is too gaudy for them, and some just flat out don’t know how to wear it or what to wear it with. Lucky you came across this article! Continue reading…

The sixth PFDC Sunsilk Fashion Week officially commenced yesterday marking the fourth consistent year of the prêt a porter platform. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail labels as well as textile houses along with a fully functional, state of the art exhibition area. Day-1 marked the first day of the afternoon Voile Shows with eight designer prét-a-porter shows later in the evening.

The success of PFDC Sunsilk Fashion Week has prompted private sector associates to use the platform to launch new products, marketing campaigns and promotional activities. On Day 1 of the PFDC Sunsilk Fashion Week, title sponsors Sunsilk unveiled an exclusively designed collectible shampoo bottle in collaboration with fashion designer Maria B., in addition to facilitating the red carpet, green room and backstage areas at the event. Leading skincare brand Pond’s invigorated the red carpet with its Reveal Lounge which displayed a collection piece each from designers who will be showcasing their collections on Day-2 of PFDC Sunsilk Fashion Week. Continue reading…