[Karachi, 28 January 2011] In keeping with the brands’ consistent commitment to the youth of Pakistan, Ufone’s Uth Package proudly introduces their latest youth based project on the eve of their 10th Anniversary, Uth Records; a music television show  projecting new Pakistani talent, set to air across television and social media networks during the month of February 2011. Continue reading…

Islamabad Fashion Week, which finally comes to end with glistening lights and happy faces, seems to have turned the fashion fever on with its spell-bounding arena of fashion and glamour. Though the three days of fashion extravaganza revealed some of the greatest creations of Pakistan, yet there were some broken expectations among the audience.

The first day of Islamabad Fashion Week, as i would call it was plagiarism-laden with nothing quintessential Pakistani but quality-less cute creations that seemed to be pulled right out of H&M, NY and Company. With Fashion designers Zeeba and Zoe, SNS and Envogue, the designs lacked originality, imagination and creativity. It was just a mere duplicate of London, Milan or Paris Fashion Week. A place where there is a need to show real Pakistan and its beautiful culture instead it was all full of as Tommy Amin Jaan, a housewife said, ‘senseless, horrible and tacky creations! The only saving grace was Ammar Belal, who showcased his brand’s strength of designing impeccable and stylish clothes for the ‘dandy’ in all men.

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This changing world of modernization brings with it new trends in fashion as well.

With every passing day we observe latest trends in dress designs, jewellery, bags, shoes etc. In fact from small accessories to home décor, trends are changing with every fly by night.

Whenever we heard about a new trend in fashion world, we wish to follow it because it has become like a status symbol to follow latest trends of fashion. It’s also because; those who adopt every new trend are thought to be fashion conscious and admired by the people around. Some trends remain evergreen and amalgam of old traditional style and new trends give us a brand new colour of flair and trends. Lots of new designs are made by fashion designers that attract people like bees on honey. Women love to adopt bold style statement because they want to look stylish regardless of their age and size. In today’s world, where forgery has become common, adopting new trends has become much easier for all the people regardless of their status. Continue reading…

Fashion Photography is heading 0n new heights day by day. Today a number of Pakistani fashion photographers mark a statement in the world of fashion photography by their innovative and yet artistic work.

Beauty lies in the eyes of beholder. Meaning of beauty is different for every one and every body has its own sense of seeing and capturing beauty and glamour. When we talk about capturing beauty and glamour we can’t ignore the role of fashion photography and specially the role of Pakistani fashion photographers in this regard. Continue reading…

The innovative Pakistani Fashion shoots are opening new road to success for Pakistani Fashion Industry.

In the glamorous world of Pakistani fashion industry, the whole new trends and styles of apparels and accessories and the charisma of models usually captured the imagination of target consumers. However, all the glam sham of Pakistani fashion industry is completely dependent on the art of Pakistani fashion shoots.

When we talk about latest fashion trends in Pakistan, all the ideas and creativity is brought to us by Pakistani Fashion shoots. Fashion photography is a very tough and tricky job to perform, as it is the elegance of Pakistani Fashion shoots that can boost up the beauty and style of any collection of any designer. The charming and alluring Pakistani fashion shoots are the strong medium between audience and designer, which usually portrayed designer’s collection in front of the whole world through its eyes. Continue reading…

Kersi Dubash of Nazakat Collection after exhibiting his sparkling collection of attire and accessories with all beauty and style in Lahore rocked around capital city Islamabad  last week. The collection exclusively based on Indian theme.

A weeklong exhibition by Kersi Dubash of Nazakat Collection at Jacaranda Guest House containing captivating variety of Indian dresses like Indian saris, shalwar kameez, jewellary and bags continued to attract large number of fashionistas especially women there in Islamabad that was supposed to end on 22nd January, Saturday. Continue reading…

Pakistani fashion is famous for its colors and Asian trends. The Pakistani fashion designers have worked really hard to establish the Pakistani fashion industry. The article below will summarize the latest outfit trends in Pakistani fashion 2011.

The year 2011 will be the dynamic year in the Pakistani fashion since the combination both western and eastern outfits will be introduced with sizzling variations by Pakistani fashion designers.

Poppy shalwar kameez: The poppy shalwar kameez is made of jamavar binarsi febricity have v lined beck which is decorated with the beads. Its lower is plain but the top above waist is embroidered heavily. This is the best addition in today’s Pakistani fashion 2011. Continue reading…