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[Karachi, 28 January 2011] In keeping with the brands’ consistent commitment to the youth of Pakistan, Ufone’s Uth Package proudly introduces their latest youth based project on the eve of their 10th Anniversary, Uth Records; a music television show  projecting new Pakistani talent, set to air across television and social media networks during the month of February 2011. Continue reading…

Comments (0) Posted by Zara Omer on Monday, January 31st, 2011


Islamabad Fashion Week, which finally comes to end with glistening lights and happy faces, seems to have turned the fashion fever on with its spell-bounding arena of fashion and glamour. Though the three days of fashion extravaganza revealed some of the greatest creations of Pakistan, yet there were some broken expectations among the audience.

The first day of Islamabad Fashion Week, as i would call it was plagiarism-laden with nothing quintessential Pakistani but quality-less cute creations that seemed to be pulled right out of H&M, NY and Company. With Fashion designers Zeeba and Zoe, SNS and Envogue, the designs lacked originality, imagination and creativity. It was just a mere duplicate of London, Milan or Paris Fashion Week. A place where there is a need to show real Pakistan and its beautiful culture instead it was all full of as Tommy Amin Jaan, a housewife said, ‘senseless, horrible and tacky creations! The only saving grace was Ammar Belal, who showcased his brand’s strength of designing impeccable and stylish clothes for the ‘dandy’ in all men.

Continue reading…

Comments (0) Posted by Saba Arshad on Sunday, January 30th, 2011


This changing world of modernization brings with it new trends in fashion as well.

With every passing day we observe latest trends in dress designs, jewellery, bags, shoes etc. In fact from small accessories to home décor, trends are changing with every fly by night.

Whenever we heard about a new trend in fashion world, we wish to follow it because it has become like a status symbol to follow latest trends of fashion. It’s also because; those who adopt every new trend are thought to be fashion conscious and admired by the people around. Some trends remain evergreen and amalgam of old traditional style and new trends give us a brand new colour of flair and trends. Lots of new designs are made by fashion designers that attract people like bees on honey. Women love to adopt bold style statement because they want to look stylish regardless of their age and size. In today’s world, where forgery has become common, adopting new trends has become much easier for all the people regardless of their status. Continue reading…

Comments (0) Posted by Mishal on Friday, January 28th, 2011


Fashion Photography is heading 0n new heights day by day. Today a number of Pakistani fashion photographers mark a statement in the world of fashion photography by their innovative and yet artistic work.

Beauty lies in the eyes of beholder. Meaning of beauty is different for every one and every body has its own sense of seeing and capturing beauty and glamour. When we talk about capturing beauty and glamour we can’t ignore the role of fashion photography and specially the role of Pakistani fashion photographers in this regard. Continue reading…

Comments (0) Posted by Mishal on Thursday, January 27th, 2011


The innovative Pakistani Fashion shoots are opening new road to success for Pakistani Fashion Industry.

In the glamorous world of Pakistani fashion industry, the whole new trends and styles of apparels and accessories and the charisma of models usually captured the imagination of target consumers. However, all the glam sham of Pakistani fashion industry is completely dependent on the art of Pakistani fashion shoots.

When we talk about latest fashion trends in Pakistan, all the ideas and creativity is brought to us by Pakistani Fashion shoots. Fashion photography is a very tough and tricky job to perform, as it is the elegance of Pakistani Fashion shoots that can boost up the beauty and style of any collection of any designer. The charming and alluring Pakistani fashion shoots are the strong medium between audience and designer, which usually portrayed designer’s collection in front of the whole world through its eyes. Continue reading…

Comments (0) Posted by Mishal on Wednesday, January 26th, 2011


Kersi Dubash of Nazakat Collection after exhibiting his sparkling collection of attire and accessories with all beauty and style in Lahore rocked around capital city Islamabad  last week. The collection exclusively based on Indian theme.

A weeklong exhibition by Kersi Dubash of Nazakat Collection at Jacaranda Guest House containing captivating variety of Indian dresses like Indian saris, shalwar kameez, jewellary and bags continued to attract large number of fashionistas especially women there in Islamabad that was supposed to end on 22nd January, Saturday. Continue reading…

Comments (0) Posted by lubna khalil on Tuesday, January 25th, 2011


Pakistani fashion is famous for its colors and Asian trends. The Pakistani fashion designers have worked really hard to establish the Pakistani fashion industry. The article below will summarize the latest outfit trends in Pakistani fashion 2011.

The year 2011 will be the dynamic year in the Pakistani fashion since the combination both western and eastern outfits will be introduced with sizzling variations by Pakistani fashion designers.

Poppy shalwar kameez: The poppy shalwar kameez is made of jamavar binarsi febricity have v lined beck which is decorated with the beads. Its lower is plain but the top above waist is embroidered heavily. This is the best addition in today’s Pakistani fashion 2011. Continue reading…

Comments (0) Posted by Mishal on Monday, January 24th, 2011


Fashion photography by Abid saleem is innovative.

Abid saleem is one of the leading photographer of pakistan fashion industry. To him not only the face is important but enhancing the styles and trends is also important.

He captures the persons beauty i a unique way using innovative photography techniques that produces and outcome that is admired by the majority. He has the ability to capture the amazing fashion photographs that make the person look more glamorous and gorgeous. His stunning fashion portfolios doesn’t just enhances the beauty and styles but also makes sure that the cuts and styles of the designer’s clothes are prominent in the photographs. Continue reading…

Comments (0) Posted by Zara Omer on Friday, January 21st, 2011
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Pakistani fashion shoots have left many speechless with their outstanding work.

Pakistani fashion shoots have left many of the worlds fashion industries behind. Since a wide variety of Pakistani fashion shoots with the inclusion of eastern and western fashion fusion the shoots are more innovative than many of the shoots done worldwide. Continue reading…

Comments (0) Posted by Mishal on Thursday, January 20th, 2011


These days’ Swarovski Crystals are become a hot fashion statement. Not only in jewelry and dresses, there luster and shine has reached to every little corner of this fashion-laden world. From a small little earring to designers’ outfit to even cell phones, these little crystals are shining everywhere!

Previously these crystallized elements were only limited to bridal and formal party wear but in latest trends there their shimmer seems to light every little fashion treat including clutches, casual wear, jeans, belts, jewelry, handbags, shoes and even electronic gadgets.

Fashion designers such as Aeisha Varsey, Maria B, Crystal’lia, and many other are using these shimmery little crystals in their latest clothing collections. Their shimmer and shine can amazingly fill the casual outfit with an opulent aura. Continue reading…

Comments (0) Posted by Saba Arshad on Wednesday, January 19th, 2011