The leading designers and models are a part of this lawn mania. The lawn mania stills persists with all leading Pakistani designers supported by own models doing wonders to the whole activity. And at a recent launches of lawn prints.
They rightfully objected to the focus on Indian actresses when Pakistani models can do wonders without charging huge sums.
And the popularity of lawn can certainly be attributed to the models also.
The lawn industry in Pakistan is on a full swing. Last year many textile companies and designers launched their lawn collections. Using Indian actresses as brand ambassadors still there.