We can easily list some very inspiring examples of women in Pakistan who have stood up and made a difference, Women like Senator Khush bakht Shujaat, Oxford University Press Pakistan Managing Director Ameena Saiyid who has also received sitara-e-Imtiaz for her contribution in the mainstream economy, she was also the first woman in Pakistan to head a multinational company, and economic development activist Roshaneh Zafar, working in the field of women’s economic empowerment. She set up the first specialized microfinance organization in Pakistan, the Kashf Foundation.
edenrobe WOMAN celebrates not just these well-known women, whom we recognize through their wonderful and crucial role in the society, but all the women of Pakistan, who are special in their own way, the challenges they face in their everyday life, edenrobe WOMAN through this DVC, applaud all the women of substance who are breaking typecasts and doing away with prevailing taboo’s in the society.
It believes that it is important that woman and girls are provided with equal access to education, health care, decent work, and representation in political and economic decision-making processes will fuel sustainable economies and benefit societies and humanity at large.
The DVC produced by edenrobe WOMAN with the trending Hashtag #letwomenbe is being appraised by all opinion leaders and influencers from all walks of life as not just only the video but a thought-provoking initiative that brings forward the idea of a woman being individuals with their own strong identity with liberty to do as they want and what they want.
Recognizing the contribution of women in all spheres and careers edenrobe WOMAN new collection launched on 9th of March of unstitched apparel that covers over 113 having the charismatic, alluring and vivacious Sana Javed as the face of the collection that represents the independent woman of today with an appropriate name #Letwomenbe
The collection letwomenbe is symbolic to the reflection to the over-all idea being projected in through the edenrobe WOMAN campaign highlights the important role a woman plays in our lives and rejoices it with energetic colors, stunning designs and amazing fabric feel, so woman adorning an edenrobe WOMAN feels as special as exceptional she is.
It is understood, tested and proven through multiple situations that no society can develop wholly without women being actively there at the helm of all affairs, without women being actively part of all major institutions be it family, education or any profession out there, woman’s role is the epitome.
Enhancing the participation of women in mainstream development would mean providing greater opportunities and accessibility for them to make decisions, to manage their own resources and to be self-reliant.
An effective mechanism should be institutionalized to enable the women in decision making at all levels, as the edenrobe WOMAN campaign in its #letwomenbe strongly ascertains that “success is not gender oriented”, it can be achieved by anyone who works hard to earn it.