In this regard, Fashion designers always try their best to design the clothes at their best. In the Pakistani Fashion industry, Fashion designers are also doing the same and highlighting the name of the country both nationally and internationally.
Fashion brand Hoorain, by the Fashion designer Saima Yousaf is an emerging name in the Pakistani Fashion industry; with the blend of western cuts, into eastern heritage. Depicting the Queen of hoors (girls of paradise), Fashion brand Hoorain is a good addition in the couture collection. Fashion designer Saima Yousaf is primarily known for its Haute Couture and its signature style, focusing on luster, shine and vibrancy. Most interestingly, Saima Yousaf has been running her own textile mill in Harrappa and her design aesthetic can be viewed as a combination between substantial eastern influences and that which is bold. The fantastical fancy of embellishment on the outfits by the Fashion designer Saima Yousaf, makes the woman to look like a Hoor (girl of Paradise).
Other then couture collection, Fashion designer Saima Yousaf is also designing prêt-a-porter and making her good name in this line too. This line includes kurtis and tops for the young & modern women. In addition to them, Fashion designer Saima Yousaf of the brand Hoorain also launched ensemble accessories to be worn as adornments and wrap-around to complement the apparel.
Besides the successfully running clothing line, Fashion designer Saima Yousaf is marvelously designing the home interiors as well. The purpose of Hoorain in designing such vast variety is to create beauty and harmony in all they do. Hoorain has planned to extend this vision to become one of the leading global interiors. Hoorain has outlets in DHA, Lahore Pakistan.
Fashion designer Saima Yousaf of the brand Hoorain has honor to showcase her designing art at the PFDC Sunsilk Fashion week 2010. She displayed her formal women’s wear collection, named “Universe”. The line was inspired by the nature, as the name suggests, by the sun, shades of moon and earth etc.
The brand has previously showcased at the coveted Bridal Asia in 2007 and at the prestigious crossover show by Sunil Sethi.