[Lahore: 08 March 2012]  The Pakistan Fashion Design Council [PFDC] and Unilever Pakistan Ltd. are delighted to announce their third year of prêt a porter fashion. Indeed this April also marks the fifth week of Unilever’s continued association with the Pakistan Fashion Design Council.

The PFDC Fashion Week, S/S 2012, will take place in Lahore from April 13^th to April 16^th 2012, showcasing luxury/prêt from over 24 designer collections across 4 days at one main runway venue.

Furthermore, in keeping with the season and to their ongoing commitment to creating synergy and collaboration between textile and fashion, the PFDC will also be holding 2 days of designer voile shows in the afternoon prior to the luxury/prêt a porter evening shows.

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Act 2 was opened by Khaadi Khaas’ S/S 2012 prêt-à-porter collection, “The City Within”. The collection took inspiration from the city of Karachi, and showed varying themes in print, pleated fabric and irregular hemlines. Graphic compositions of asymmetry were juxtaposed with cultural affiliations to challenge the nature of the fabric and bring out the textured complexity intrinsic to today’s life and style.

Khaadi Khaas is an extension of retail giant Khaadi, synonymous with hand-woven fabric. Khaadi Khaas was launched in 2008 with a vision to add exclusivity to the Khaadi brand. The result is a formal prêt-a-porter brand where exclusivity meets tradition which embodies style, elegance and individuality from classic, sleek lines to trendy splashes of colour.

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October 22 2011: The PFDC Sunsilk Fashion Week reached its third day, showcasing an eclectic mix of fashion by more seasoned designers and debutants on the ramp. In attendance were media, celebrities and business delegates of fashion. Day 3 was structured into 2 acts in which a total of 6 designers showcased their prêt porter collections.

PFDC Sunsilk Fashion Week 2012 Day 3 – Act 1:

The Day opened with Adnan Pardesy’s menswear and womenswear collection entitled “Coquetry” which took inspiration from the muslin fabric, perhaps the purest and simplest fabric and indeed the staple fabric of the Indus Valley Civilization 7000 years ago. From being used by ancient Greeks and Romans for robes, to swaddling babies in Egypt to Marie Antoinette’s scandalous portrait in a muslin gown to being a cloth of the masses in both Medieval Europe and the Sub-Continent, Muslin is known to protect its wearers from both heat and the cold. Indeed it is this history and its inherent qualities of unique smoothness and delicacy that inspired Adnan Pardesy to treat this fabric with couture techniques of construction, texturing and dyeing.

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October 21 2011: The second day of the PFDC Sunsilk Fashion Week included a diversity of fashion showcases from both mainstream industry labels and brand new talent. Attendance was equally diverse with the fashion and design fraternity present along with local and international media,  celebrities as well as those local and international brand and individuals facilitating the business side of fashion. Structured into 2 acts, a total of 6 designers showcased their prêt a porter collections.

Amongst the highlights of Day 2′s showcase  was that renowned actress; more recently known for her performance in “Bol” on the silver screen, Humaima Mallick walked the ramp for fashion designer Sania Maskatiya’s collection which was showcased in the opening of Act 2.

PFDC Sunsilk Fashion Week 2012 Day 2 – Act 1

Act 1 was opened by the sister duo Nickie Nina, with their latest prêt a porter womenswear collection. Continue reading…

October 20 2011 saw the start of the  fourth installment of PFDC Sunsilk Fashion Week in Pakistan.  Indeed this time, the Pakistan Fashion Design Council and Sunsilk took their week of fashion further to a bigger business platform teaming up with Expo Pakistan, in collaboration with the TDAP whereby PFDC Sunsilk Fashion week is being held in parallel to the trade event. Expo Pakistan is itself organised to explore trade avenues for Pakistan and endeavours to serve as a thoroughfare to the commercial and cultural diversity of Pakistani products and services in the hope to further promote export. Thus the Pakistan Fashion Design Council’s association with TDAP for Expo Pakistan looks to further help institutionalise and formalise the Pakistani fashion industry specifically, guiding it towards the processes necessary to become a part of Pakistan’s exports globally.

Day 1 of PFDC Sunsilk Fashion Week was structured into 2 acts, which featured 3 ramp shows each with 5 distinct designers and a show by the students of the PIFD. Continue reading…

[Lahore: 26 September 2011] The Pakistan Fashion Design Council and Sunsilk are pleased to announce the next PFDC Sunsilk Fashion Week, S/S 2012, scheduled to take place in the metropolitan city of Karachi this October. Following three nationally and internationally acclaimed weeks of fashion, the executive committee of PFDC Sunsilk Fashion Week reveal October 20th – 23rd 2011 as their 4 days of fashion, where over 24 designers are expected to showcase their spring/summer 2012 prêt a porter collections.

Indeed as has come to be expected and renowned of the PFDC Sunsilk platform, fashion week this October will be highlighting leading industry labels and designers as well as introducing some of Pakistan’s most exciting new design talents, through debut shows at the PFDC Sunsilk Fashion Week. The team also announces the continuity of the afternoon textile shows this October first initiated in Mar/April 2011 in Lahore, where the PFDC Sunsilk team extend their platform to leading Pakistani textile companies to now showcase their winter collections. Continue reading…

Following the success and wide critical acclaim of their two previous weeks of fashion in Lahore [February 2010] and Karachi [November 2010], the Pakistan Fashion Design Council and Sunsilk are back in the cultural capital of Pakistan with their third PFDC Sunsilk Fashion Week presenting luxury/prêt a porter fashion for the season.

PFDC Sunsilk Fashion Week March/April 2011 will be showcasing 25 designers encompassing both the leading names from the industry and exciting emerging talents that the platform continuously aspires to promote through its platform. This season, PFDC Sunsilk Fashion Week will be staged on the 29th, 31st and the 1st of April with no shows scheduled for the 30th of March given the significance of the country’s Cricket World Cup 2011 semi final match with India to be played the same day. Continue reading…

Act 2

The opening of Act 2 Day 4 was by designer Sadaf Malaterre with her womenswear Prêt-à-porter collection for Spring/Summer 2011 which was inspired from life, nature and color. The collection was a fine blend of silks and structured cuts combined with simplicity and embellishment enhancing the piece.

The Sadaf Malaterre brand epitomizes the results of experimentation with clothes and the ability to have fun with fashion. Boho chic by day and glamorous during evening soirees, Sadaf Malaterre’s fashion aesthetic captures an engrained free spirited bohemianism. In a very short period of time, the label has become one of the most talked about designers in Pakistan. Indeed Sadaf Malaterre’s design philosophy focuses on a continuous tribute to the celebration of life. Sadaf Malaterre showcased her womenswear at the debut PFDC Sunsilk Fashion Week, inspired by all that which surrounds her and more specifically, colour. Based in pure silks and satins, Sadaf’s collection was dedicated to the memory of acclaimed Pakistani artist and dear friend, the late Asim Butt who inspired the designer and constantly encouraged the designer to experiment with colour. Continue reading…

An amalgam of excitement, colour, glitz and glamour, Day 4 marked the Closing Day of PFDC Sunsilk Fashion Week, November 2010, in Karachi. Day 4 was buzzing with fashion, music and high drama! The evening’s opening show was staged by Maria B., whose Fashion Week womenswear Prêt a Porter collection, “Tribal Militants” featured a diversity of fabrics such as pure cottons, khaddars, chiffons, denim, jute and silk along with knits. With an emphasis on prints, hints of culture, tribal bohemia and the sombre goth of military precision, a western silhouette was showcased. The collection drew inspiration from two of the constant forces at play in Pakistan, thus the tongue-in-cheek title of the collection, and hence was especially inspired by the Pakistani Army as they saved millions of their countrymen in the rural areas during the floods. Talking about her label the designer said “Internationally relevant and affordable fashion for the modern Pakistani woman.” Continue reading…

Act 2

After a short break, PFDC Sunsilk Fashion Week’s Day 3 Act 2 was opened by designer Ali Xeeshan whose Fashion Week collection was entitled “The Phoenix”, the mythical bird of great beauty that lives 500 to 600 years and then burns itself on a funeral pyre, only to rise from the ashes reborn anew to live again. The inspiration behind this collection was the flower colored heritage and vintage dullness of the gold embellishments of the Kohli tribe in Sindh, one of the worst flood affected areas. A culture endangered, according to Ali Xeeshan, it is a clean canvas once again and through his collection he wished to revive the Kohli tribe’s colorful past into a brighter future, regaining its essence within a contemporary thought process. Renowned fashion designer Kamiar Rokni walked the ramp for Ali Xeeshan. Talking about his designs the designer said “My design philosophy is about working with conventional materials and using them to create unorthodox aesthetics and in that way creating a simple harmony between the traditional and the avant-garde.” Continue reading…