The history of perfumes goes back to the ancient Egyptian civilization however; many historians believe perfumes to be older than they are thought to be.

The scent, fragrances and the aroma of perfumes has known to mesmerize many since ages.

Perfumes have proved to be the biggest factor in attracting people and humans have always loved wearing fragrances.

In the earlier times, fragrances were worn just by the rich or the religious people of an area as a ritual.

With  the passage of time, fragrances turned into a major fashion statement as perfumes and now, men and women both cannot even think of living a day without their favorite fragrances! Continue reading…

Comments Off on Choosing the Right Perfume for Your Personality Posted by Zara Omer on Friday, March 23rd, 2012
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KARACHI: Color Studio, probably Pakistan’s most innovative and exciting make-up brand, has launched an exciting new nail color which is more than just a color. It is crackle color, and looks almost like nail art when it’s spread out on the nails.

One blogger described Color Studio’s Crackle Color in these words: “This is my first crackle polish. My sister was adamant that I try this, so I got myself this one from Colorstudio’s Pro Nails line at Dolmen Mall. They also have one in white as well.”

Annie Mansoor, CEO of Allenora Annie’s Signature Salon, was all praise for Crackle Nail Colors. “Crackle nail colors are unique, and fun and exciting and these truly add oomph to any get-up,” said Mansoor, all praise for Color Studio’s crackle colors. Continue reading…

Comments Off on Color Studio: Crackle Nail Color Posted by sana shaheen on Saturday, January 28th, 2012
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The Luscious foundation stick is a revolutionary brightening Cream Foundation infused with Licorice extract for a visibly fairer complexion. The ultra-smooth and lightweight formula provides a soft matte finish.

The foundation stick is designed for easy application and adjustable coverage as the creamy formula effortlessly glides across the skin for a long lasting, radiant result.

The latest product by Luscious Cosmetics endeavours to makes your skin feel pampered and velvety while covering dark areas and blemishes for an even skin tone.

The Luscious foundation stick is suitable for all skin types except extremely oily skin and is also dermatologically tested.

Continue reading…

Comments Off on Luscious Cosmetics introduces The Luscious Foundation Stick Posted by Zara Omer on Saturday, October 1st, 2011
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Perfumes are a fashion statement on their own. They render elegance, poise and charm to women. When it comes to young girls, perfumes or fragrances exude confidence and composure. One way for girls to be prominent and distinguishing is by wearing a fragrance that makes them stand apart from the rest of the crowd and gets noticeable amongst a multitude of whirring smells. Fragrances are a fashion statement of their own these days.

Young girls can give an array of vibes through the multitude of perfumes available in the market. All it matters is knowing what message you want to send to the people and the kind of crowd you’ll be wearing the perfume in; having figured these things out, getting the best perfume for yourself is an easy breezy task. Best fragrances speak for themselves. Whether it be chic and flirtatious, or the head-to-toe rich girl couture, or feminine and invigorating, or fresh and playful, or young and stylish, or independent and lively, or feminine and warm, or glamorous and sexy, or the funky city girl with a kooky fashion style or sweet and creamy; all of these can be rightfully said through the best fragrance available to you. Continue reading…

Comments Off on Effervescent fragrances and young girls! Posted by Zara Omer on Wednesday, September 28th, 2011
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“Revitalift Double lift works like an instant lift for your skin. Its double anti-ageing action goes deep into your skin instantly reduces fine lines and makes skin visibly tighter.” – L’Oréal Pakistan Spokesperson Aamina Sheikh.

L’Oréal Paris, the world’s leading beauty brand, proudly announced a brand new series of exciting and interactive Experts mall animations in Karachi and Lahore celebrating beauty, skin care and their world No. 1 in anti wrinkle creams franchise Revitalift at a press meet on the opening day of the experts’ mall animation. Continue reading…

Comments Off on L’Oreal Paris Announces: Interactive Mall Animations with their Experts Panel! Posted by Mishal on Friday, May 20th, 2011
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Thirty is often the age when you start to see your looks changing…and not for the better. It is the time when life throws you for a beauty loop. At this age, women become more conscious and upset due to the signs of anti aging.

Thirty is not the time to look like sweet sixteen. Most of the women feel anti aging signs at the age of thirty. In early thirtees the face become gradually changed the corners of the face started turning down just slightly and it has given a much harder look. it is the time when life throws you for a beauty loop. thirty is often the age when you start to see your looks changing….but not for the better.

Firstly, the deep wrinkles begin to emerge, turning one charming crinkles into full-on crow’s feet. High school style acne may come back, or crop up for the very first time. Damage from decade sold summer-camp sun burns can begin to emerge as brown spots and saggy skin. A formerly plush ponytail may become a scrawny shadow of its former self and at last you get the not-so-pretty picture. Continue reading…

Comments Off on Look Young and Beautiful even in Early Thirties Posted by Mishal on Wednesday, September 29th, 2010
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(Karachi, 24 March 2010) L’Oréal Paris, the world’s leading beauty brand, announce their exciting official partnership with Fashion Pakistan Week starting 05 April 2010. This long term association will witness L’Oréal Paris as Official Creator of the ‘Look’ for Fashion Pakistan Week in consultation with Saba Ansari of Sabs Salon using L’Oréal Paris products throughout Fashion Week. L’Oréal Paris will also be bringing their internationally coveted ‘black carpet’ to Fashion Pakistan Week at which all celebrity interviews will be conducted and an official L’Oréal Paris studio space revealed for fashionistas to experience the L’Oréal Paris product range and expertise, from top to toe! Continue reading…

Comments Off on L’OREAL Paris bring their 100 years of beauty and innovation to Fashion Week this April! Posted by saher on Wednesday, March 24th, 2010
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