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In line with their international fashion week dominance, global trend setter Maybelline New York is set to celebrate their 100 years of taking trends from the catwalk to the sidewalk with an innovative Make-Up Trend Show. Conceptualized by Maybelline’s makeup artist of the year, Raana Khan, The Fashion Pakistan Week 6 Spring/Summer 2014 will be held on the 20th of February 2014. The Maybelline New York Trend Show will draw inspiration from three specific eras within the past 100 years and translate these into fifteen distinct looks and shall be complemented by capsule collections by designers Sania Maskatiya, Sara Shahid and Sanam Chaudhri. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, February 20th, 2014


, Sheraz Siddiq & Farhad HumayunFarhad Humayun and his band Overload are all set to work on exciting new and recurring projects this fall / winter season. Overload has enjoyed great success recently with Coke Studio Season 5 and the production of Pepsi Smash which re-launched Pepsi on the music arena. Regarding not being involved in the next season of Pepsi Smash, Farhad has this to say: “I have built a brand for Pepsi but have declined to produce another season due to creative differences and the fact that Sheraz and I are too busy with Overload.”

Farhad Humayun formally announces Season 2 of his popular project Live At The Apartment which will feature a new wave of influential bands and artists “who most consider to be the underdogs”, he comments. “We intend to change the face of Pakistani music and showcase contemporary and progressive music being created in the country”, further explains Farhad. Season 2 of Live At The Apartment is all set to begin end October, 2013. Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, October 9th, 2013


Jemima Khan says Diana was deep in love with the Pakistani SurgeonThe upcoming Oliver Hirschbiegel’s Diana biopic starring Naomi Watts as the leading lady is the source of much contemplation these days. Always a controversial topic it focuses on the final two years of Diana’s life and will be the first to cover in detail her death in a car crash in Paris in 1997. Continue reading…

Comments (0) Posted by Fashion Central on Tuesday, September 3rd, 2013


OBJECT’s TRUCK ARTPakistan is a country known for its home-grown art, culture and heritage. Just like the signboards paintings and calligraphy on walls of legendary sites, there is another native form of art known around the globe but performed in Pakistan is truck art. Continue reading…

Comments (0) Posted by Fashion Central on Saturday, March 16th, 2013


Youm-e-Ashura is the 10th Day of Muharram. Since it has been a very important day in the history of Muslims, therefore remembrance of the day has always been of great importance to the Muslim world. This is not just a Youm-e-Ashura but it refers to number of events in the past took place on the same day. The latest of all is the Martyrdom of Hazrat Hussain (R.A). Continue reading…

Comments (0) Posted by Fashion Central on Saturday, November 24th, 2012
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the-poetic-assets-of-shayer-e-mashrik-allama-iqbalAllama Iqbal has been undoubtedly one of the great poets of his times and also a political activist for Pakistan. He has been contributing by his poetic assets which were one of the major sources of encouraging youth and their brought up in the world which is dominated by the West. The message of Islam is clear in the poetic assets of Allama Iqbal as clear in Bang-e-Jibril, Bang-e-Dara and Armaghan-e-Hijaz.

Shayer-e-Mashrik Doctor Allam Muhammad Iqbal (1877-1938) is one of the most prominent writers of the early 20th century. He has not only given us the poetic interpretation of Holy Quran but also gave a political idea of creation of Pakistan. In freedom movement of Pakistan, Shayer-e-Mashrik has not only given us a hope but also provoked Muslims for the cause of Pakistan through his unmatched poetry. Allama Iqbal has left us with his marvelous poetry which is still serving as a guide light to the youth of the Pakistan. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, November 8th, 2012


Diamond Designer Award at Fashion Pakistan Week 2012“Etihad Airways, the national airline of the United Arab Emirates, and the official airline for the 4th Pakistan Fashion Week recently held in Karachi, presented the Etihad Diamond Designer Award to Mr. Deepak Perwani, Continue reading…

Comments (0) Posted by Fashion Central on Friday, November 2nd, 2012
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September 6 is the most important day because this day is celebrated in the memory of those who died in the War between Pakistan and India which was fought in the year 1965.

Openly both the countries Pakistan and India went on War with each other a minor combat that proceeded to war in September 1965. India attacked the Pakistani territory from the Lahore Burki sector during very dark night. India launched her forces and attacked Pakistan across the international border without any warning or an announcement of war. This rude action of India, which claims to be the largest democracy in the World, was in utter violation of International laws. India arrogantly swept aside her international commitments in her desire to conquer the region. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, September 6th, 2012
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Faraz Manan to launch “Celebration 12” with Karisma KapoorThe success of their S/S 2012 prints, Crescent and Faraz Manan collaborate once again this year to launch a second collection, Celebration 12. Being introduced across Pakistan on the 30th of July, as the name suggests, Celebration 12 is the designers’ ode to the festive occasion and includes traditional elements such as bright hues fused with print details inspired from jewels and menakari. Embroidered panels and chiffon sleeves have also been incorporated to bring a more formal aesthetic to each print. The Crescent – Faraz Manan Celebration 12 campaign has been modeled by South Asian film star and icon, Karisma Kapoor, who is also the brands’ exclusive ambassador for the year. The campaign and set also engaged the help of renowned interior designers Gauri Khan and Suzanne RoshanContinue reading…

Comments (0) Posted by Fashion Central on Thursday, July 19th, 2012


“Revitalift Double lift works like an instant lift for your skin. Its double anti-ageing action goes deep into your skin instantly reduces fine lines and makes skin visibly tighter.” – L’Oréal Pakistan Spokesperson Aamina Sheikh.

L’Oréal Paris, the world’s leading beauty brand, proudly announced a brand new series of exciting and interactive Experts mall animations in Karachi and Lahore celebrating beauty, skin care and their world No. 1 in anti wrinkle creams franchise Revitalift at a press meet on the opening day of the experts’ mall animation. Continue reading…

Comments (0) Posted by Mishal on Friday, May 20th, 2011