An entirely new category of clothing was born in 1873 and it all began with the 501® Jean. The 501® has become an icon in style and will be celebrating its 140 year anniversary in May 2013. Continue reading…

Aisha Alam, a designer known for her minimalism and modern cuts is out with her new winter collection. The designer has made a name for herself in no time with sense of design and truly understanding the need of the modern women. The new collection is all about rich colors and stylish embellishment. Continue reading…

Afsheen Mehboob’s popularity as a designer is due to her intelligence in combining complimenting colors with special and detailed embellishments. Her clothes are almost rhythmic in their making, and flow elegantly and smoothly when worn. Continue reading…

In this exclusive article for Fashion Central, top designers from across the country tell us what colors they feel are in vogue for the upcoming Autumn-Winter.  Listen to some of the country’s most influential fashion voices share their views on the colors they recommend for the end of the year!

Aisha Alam

“I think the upcoming Autumn-Winter is going to be all about rich and deep colours such as a deep deep purple, a rich burgundy, a burnt gold and a nice rustic orange. I am going more for drapery and cut and less for embellishments, embroidery and bead work.  My collection is all about depth, flavor and of course a lot of drama.” Continue reading…

Few years back, photography in the wedding ceremony was common but formal event photographers were not invited. Now, in Pakistani wedding ceremony, a formal photo session of the couple and full event photography trend is increasing day by day.  Continue reading…

Jewelry is an indispensable part of every woman’s personality. Utter the word “lady” and the first thing you can imagine of is “jewelry”. Jewelry for women has taken the place of dire necessity rather than just an ornament. Go outside and you would hardly find a woman without wearing earrings or bangles or bracelets. No matter how expensive the gold be, there are several other options when comes to Pakistani designer jewelry. Continue reading…

There was a time when there was only one news bulletin at 9 o’ clock from the state television channel PTV. As PTV was the only channel there was no competition and having a rival is important for quality service. In current times we have so many channels and many of them are news channels.

Pakistani news channels have gained superiority over the entertainment channels to a certain extent and people prefer watching the news and current affairs programs instead of music and dramas. A person checking the news channels for the headlines after every 30 minutes has become a habit of his. Continue reading…

With the rapid increase in the development of styles and designs in the techno world, it has become a style statement to have good and cool gadgets with you all the time. People admire you because of the sexiness of your gadgets and they not only look good but have become a necessary part of our lives. Trendy mobile phones are on the top of this list! Continue reading…

Seasonal lawns as well as designer lawns are showcased way before the season has actually started. In Pakistan and especially Lahore and Karachi, the hype is all about the summer lawn. It is surprising that the summer lawns are launched during the last leg of the winter season so that women can shop till they drop from all their preferred brands and get their directions straight to the tailors for the stitching hassle. Continue reading…

5 very creative fashion designers exhibited their latest collections at The Designers Multibrand Store on May 5th, 2012 including Yahsir Waheed, Sania Maskatiya, Nida Ali, Warda Saleem,  and Umsha by Uzma Babar. Continue reading…