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Iztraab: Drama ReviewZara is a liberal woman who is married to Jazib, a conservative man. This conflict in viewpoints leads to separation between Zara and Jazib, who is now the custodian of their two kids. Meanwhile Jazib falls in love and marry his cousin Dua.  Continue reading…

Comments (0) Posted by Fashion Central on Wednesday, April 16th, 2014
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PFDC Sunsilk Fashion Week 14The 7th edition of the PFDC Sunsilk Fashion Week 2014 (PSFW) successfully combined prêt, couture and high-end street lines and showcased the established ones as well as new emerging talent. This represented a continuity of the efforts of PFDC to provide platform for designers of excellence and at the same time satiate the urges and needs of the social elite. Continue reading…

Comments (0) Posted by Fashion Central on Monday, April 14th, 2014
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PFDC Sunsilk Fashion Week 14 schedule

In the lead up to the 7th PFDC Sunsilk Fashion Week [#PSFW] being held from the 10th to 13th of April 2014, the Pakistan Fashion Design Council reveal their participating designers, textile houses and high-street brand list along with information on their corporate synergies. Continue reading…

Comments (0) Posted by Fashion Central on Friday, April 11th, 2014
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pfdc day 1

Lahore, April 11, the 7th consecutive edition of PFDC Sunsilk Fashion Week started Thursday and ethnic clothes with modern silhouettes, especially loose-fitted and classy attires, dominated the runway. The event is taking place at Expo Center from 4 pm onwards each day. All of the precious events have been very successful and were sparked by the many of known designer’s prêt collection. Continue reading…

Comments (0) Posted by Fashion Central on Friday, April 11th, 2014
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Nida Azwer [Lahore: 08th April 2014]: Following the brand’s showcase of their acclaimed “The Arabesque Collection”, Nida Azwer Atelier returns to the PFDC Sunsilk Fashion Week to showcase their luxury prêt a porter collection, “The Urban Jungle Collection” on 12th April 2014.

Nida Azwer Teaser for PFDCFor the label’s PSFW Collection, designer Nida Azwer has drawn inspiration from the majestic Jungle where exotic animals and birds can be found along with indigenous forest flowers and foliage; interpreting these inspirations specifically within a contemporary context. In creating “The Urban Jungle”, Nida Azwer Atelier has worked across fabrics such as cotton nets, silks, chiffons and organzas in a dynamic colour palette featuring white, greys, shades of pink and mint green. Expect digital embroidery, hand embroidery, embossing, cutwork and screen printing with ensembles western cuts infused with classic silhouettes.

Nida Azwer

Speaking about her collection for PFDC Sunsilk Fashion Week, Nida Azwer said, “This collection is all about mixing and matching separates within luxury pret. It channels a philosophy that allows patrons to experiment with their fashion in a Western aesthetic while also fusing our signature Eastern ethos. The collection will be available in stores as of mid May.”

Comments (0) Posted by Fashion Central on Wednesday, April 9th, 2014
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Sania Maskatiya

[Lahore, Saturday 05th April 2014]: Hot of the runway with their acclaimed ‘Dancing Dolls’ capsule collection showcased in February 2014 in Karachi, the Sania Maskatiya team introduces a complete collection, “Kuamka: Awakening”, on Day 1 of PFDC Sunsilk Fashion Week, Thursday 10th of April 2014. With this collection, the brand also debuts acapsule collection of their Menswear line.

For ‘Kuamka: Awakening’, the Sania Maskatiya design team draw inspirations from the spirit of Africa through the use of African geometry, aesthetics, culture and landscape to capture a continental awakening.With signature custom designed Sania Maskatiya prints,the collection is based in a variety of fabrics including crepes, chamois and organza with sequined embellishments and structured cuts. The collection harnesses the raw energy, resilience and beauty of the African continent and embarks on a journey filled with vibrant colours, vivid earthy landscapes and natural imagery.

Speaking about her collection for PFDC Sunsilk Fashion Week, Sania Maskatiya said “Designing a new collection is always an exciting experience”. It gives us the chance to experiment and implement new ideas; the process of seeing ones thoughts manifest into reality within a collection is always enthralling. I am particularly looking forward to our PSFW showcase as we bring our menswear to the ramp, which we have been designing and retailing at our stores since we launched as a brand, but have not until now, brought it onto the ramp.”

Sania Maskatiya’s signature aesthetic is a balance between elegance, comfort and practicality, with designs that often take imaginative inspirations, manifest across three main lines including prêt a porter, diffusion wear and haute couture, for women of all ages along with select menswear. The Sania Maskatiya design house uses only pure fabrics cut and draped in a range of silhouettes creating versatile looks across all their fashion lines. The brand currently retails across three standalone store in Pakistan of which two are in Karachi with one in Lahore. The label is also available across select multi brand boutiques across Pakistan and internationally.Sania Maskatiya will soon be available to retail online at its own dedicated e-commerce site.

Comments (0) Posted by Fashion Central on Wednesday, April 9th, 2014
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Fashion central is pleased to announce the 7th PFDC Sunsilk Fashion Week to be held from the 10th to 13th of April 2014, in which Pakistan Fashion Design Council (PFDC) reveal their participating designers, textile houses and high-street brand list along with information on their corporate synergies.

PFDC Sunsilk Fashion Week 2014 Schedule Continue reading…

Comments (0) Posted by Fashion Central on Tuesday, April 8th, 2014
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PFDC Sunsilk Fashion Week 2014 [F]

In the lead up to the 7th PFDC Sunsilk Fashion Week [#PSFW] being held from the 10 to 13th of April 2014, the Pakistan Fashion Design Council reveal their participating designers, textile houses and high-street brand list along with information on their corporate synergies. Continue reading…

Comments (0) Posted by Fashion Central on Tuesday, April 8th, 2014
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Nazish Ehtesham1

Nazish Ehtesham opened designers emporium in barsha behind mall of emirates which will be featuring her own designs. The launch was well attended by dubai’s socialites. Continue reading…

Comments (0) Posted by Fashion Central on Friday, April 4th, 2014


The Pop Collection by Ayesha Khurram

Ayesha Khurram has been in the fashion business for ten years, and last summer, she decided to expand her prêt line by launching her very own signature store. Continue reading…

Comments (0) Posted by Fashion Central on Thursday, April 3rd, 2014
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