Veet Miss Super Model Contest 2012 is a show designed, directed and executed by Catwalk Productions, & PR handled by Catalyst PR & Marketing with Veet as the title sponsor for the contest. The contest is currently in its third consecutive year, and proud to announce that the scope is on a bigger and international level. Veet is celebrating its 10th year of beauty, and in collaboration with that, it is offering Veet Miss Super Model contest an international platform.
Veet Miss Super Model contest is a show based on a model hunt from all across Pakistan, encouraging and facilitating young girls aspiring to be models and superstars to come forward and participate. The 2 previous seasons have been on a smaller scale, but because of the popularity of the show, this year the contest is stretching over a 10 episode series which will be aired on one of the leading channels of Pakistan. The grand finale of the contest will take place internationally, giving exposure to models, designers, photographer, stylists and most importantly brands.
The format of the show entails a well renowned panel of judges critiquing the show and giving contestants advice and tips on how to become super models through a series of challenges. Each challenge is followed by elimination and each episode has a new theme, style and approach to offer. There are various opportunities that brands can capitalize on by displaying their logo not only through on ground branding but also brand integration. The mileage that the show has to offer is a wholesome plan, encompassing all mediums of visibility.