Fashion Show by Nida Azwer at PFDC L’Oréal Paris Bridal Week: Day 4

The second solo fashion show of the evening was by Nida Azwer with her bridal collection, entitled the ‘Awadh Court Collection’. The collection spelt tradition, culture and heritage, in harmony with the designers’ signature style of merging vintage craftsmanship with modern sensibilities. Nida’s collection drew inspiration from the Awadh Dynasty’s rich and royal cultural heritage which was known for its grandiose traditions and opulence, in the early 18th century in the Sub Continent.

With attention to be found in the intricate detailing, classic cuts and embellishments in Zardozi and Ari with Swarovski crystals, Nida’s collection was based in hues of red and pink, ivory and antique gold. The design house used pure hand woven silk, lamé and pure French lace for this collection.

While the Awadh Court Collection was predominantly a womenswear collection, this was the first time the designer introduced pieces of menswear couture alongside her bridal wear for women. The label also showcased its exclusive line for children which was introduced earlier this year and is retailed by the name Nida Azwer Kids. Sufi musician Sanam Marvi sang live for Nida Azwer.

Talking about the event, Nida said, PFDC L’Oréal Paris Bridal Week brought us all an opportunity to be a part in interpreting bridal trends in fashion and beauty and everything within”

Nida Azwer has been designing and working in fashion under the aegis of her eponymous label since 2005. Her label includes Bridal, prêt-à-porter, Couture lines with her most recent fashion expansion being an exclusive line for children. In a further organic extension, the fashion house will also be introducing a Prêt a Porter menswear line between 2011 and 2012.

The label has come to be recognized for the designers’ love of more classic and vintage design elements infused with traditional Pakistani craft such as ‘tukri ka kaam’, ‘rilli’, ‘kantha’, ‘zardozi‘ and miniature embroidery worked into contemporary fashion silhouettes. Everything made under the Nida Azwer label is hand-worked in Pakistan using only pure fabrics including Irish linen, chiffons, hand-woven silks and brocade.

Indeed Nida Azwer is best known for infusing her label with attention to detail, innovative cuts, silhouettes and tailoring.

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