Fashion Central Best Buys

2011 is a start to a new decade, ‘fashion’ one of our favorite and most used term is in full swing. We all want to know what Pakistani fashion trends 2011 are all about. Winters are coming to an end and we all are gearing up to refresh our wardrobes for spring and summer 2011.

Ladies white is the new black, if you think it will not look gorgeous on you then you are sadly mistaken. White is for everybody from fair to wheatish complexion. You will be amazed how white is so elegant and graceful, don’t forget to wear your pearls along to enhance it. White is easy to carry whether in the form of a Kurta that you can wear on your jeans or a long dress along with Churidar Pajama, which is our desi version of skinny jeans.

Churi Pajamas are the traditional fitted Pajamas being worn in India and Pakistan for a very long time. A point came when our new generation was completely alien to what this is and found skinny jeans very hip and in. This is the time when Churidar Pajamas came back in to fashion. They look exquisitely elegant with the kind of long Kameez’s that are in these days. I know what the next question is? Where do we get these since the tailors drive us insane? These days almost every boutique is making ready to wear Churidar Pajamas. Unbeatables and Funk Asia have one of the best ones. Continue reading…

Comments (0) Posted by saher on Saturday, February 26th, 2011
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Pakistani fashion trends leaves behind all the trends because of the variety of creations in Pakistani fashion.

With the arrival of the spring the ladies need to bring out the brighter side of their personality. The latest trend in the women’s fashion is all the bright colours, since the summer will be taken over by neutral subtle colours, so during the spring be bold. Go for fuchsia pink, peacock blue and lime green. Don’t hesitate to wear bold and chunky accessories because that is the demand of the latest trend. Although the accessories are a part of Pakistani fashion culture especially with the traditional outfit. Ladies in Pakistan have a fair idea about the fashion trend as well as what will suit them. Continue reading…

Comments (0) Posted by Zara Omer on Friday, February 25th, 2011
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The creativity of Pakistani photographers have re-energized the Pakistani fashion industry.

Pakistani photographers have played a great and remarkable role in the growth of Pakistani fashion industry. Today, we realize the high recognition and appreciation of Pakistani fashion industry all over the world, however, the reason and basic effort behind all this success is of Pakistani photographers. When it comes to Pakistani fashion industry, Pakistani photographers have taken a whole new turn in the display of their artistic and creative gesture. The innovation that is brought by Pakistani photographers in capturing just an ordinary image has totally redefined the concept of Pakistani fashion industry. Continue reading…

Comments (0) Posted by Mishal on Thursday, February 24th, 2011
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Following the successful launch of Uth Records Episode 1 with underground Karachi band Jumbo Jutt, the exciting televised youth music platform is all set to air their second episode nationwide on 25th February 2011, debuting with their folk music selection, Yasir and Jawad from Peshawar.

Comprising of three members, Yasir (Rubaab), Jawad (Rhythm Guitar) and Wali (Vocalist), Yasir and Jawad maintain their Pashto folk tradition through their debut Uth Records single named after the renowned Pashto poem ‘Reidi Gul’. Continue reading…

Comments (0) Posted by Mishal on Wednesday, February 23rd, 2011


The beginning of the summer 2011 is just round the corner but you still haven’t decided on what to wear during it.

The cold and itchy weather of winter is going to be over and we are heading to the shiny and bright summer season, a season of bright and vivid color. It is a season in which you can play with bright and glamorous colors, hues and designs.

Before the beginning of summer season, number of fashion designers and style gurus come in the market with their latest lawn collection. They target and catch the attention of almost all age group of women by their captivating and pure womanly allure designs. Top class hotels and resorts are show cased with the latest 2011 lawn collection. The fashion and brand consciousness and craze of women are on hype during these latest 2011 lawn collection exhibitions. Continue reading…



The House of HSY proudly announces its debut collection of lawn prints, “The World of HSY”, available for retail through nationwide exhibitions and at fabric outlets from the first week of April 2011.

Indeed, this latest retail extension of the respected fashion house comes as a celebration of a decade in the industry and is manifest of the design houses’ consistent quest to remain dynamic within the business of fashion. An extension of their prêt a porter philosophy, The World of HSY prints will be retailed as an unstitched range of complete ensembles. Priced competitively with twenty designs within the collection and each design available in three distinct colour palettes, The World of HSY Prints endeavours to bring forward the fashion houses’ coveted aesthetic to a larger audience of women in Pakistan, through this accessible brand. Continue reading…

Comments (0) Posted by Mishal on Monday, February 21st, 2011
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pakistani bridal dressA Pakistani wedding is an occasion that provides a call for celebrations, along with the excitement of flashy bridal dresses that are the basic color of the whole event. The bride makes all possible effort to look beautiful on her wedding day by choosing elegant Pakistani bridal dress, traditional jewelry and exquisite makeup.

The selection of Pakistani bridal dress is the most difficult job to do in the wedding season. As fashion trends change, the demands and requirements of Pakistani bridal dress also changes. There is a variety of luxurious attires available for the brides to pick up their desirable Pakistani bridal dress including sharara, lenhgas, sarees, salwar kameez, as well as, pishwas. While you are selecting your choice of bridal dress, keep in mind these style tips to help you make the right decision.

Continue reading…

Comments (0) Posted by Saba Arshad on Saturday, February 19th, 2011


The Pakistani fashion industry is progressing forward by leaps and bounds. May it be clothes, accessories or Pakistani Fashion shoots; Pakistan’s fashion industry gurus and divas are surely making their mark globally.

Initially, when the Pakistani fashion industry began, it catered only to the bridal wear. Same was the case with photography. The only Pakistani Fashion shoots that were popular in magazines and newspapers were the bridal photo shoots. But today, Pakistani Fashion shoots are all about the latest fashion and trends. A big credit for this progression goes to the clothing wear designers like HSY and Karma etc and also to the amazing photographers like Tapu Javeri, Tariq Amin etc. They have proved with their consistent hard work and dedication that Pakistani designers and Pakistani Fashion shoots are second to none on the global platform. Continue reading…

Comments (0) Posted by Zara Omer on Friday, February 18th, 2011


Ufone’s exciting televised youth music platform, Uth Records, is all set to go on air nationwide starting 18th February 2011, debuting with their first Uth music selection, Karachi based rock band Jumbo Jutt.

Indeed as introduced in late January 2011 Uth Records is based on the acknowledgment that our country has an abundance of musical talent, but due to a dearth of avenues, such talent usually receives little recognition or opportunity to break into the industry, thereby stifling the potential a new generation of music can bring.  Through this televised platform and as illustrated by the first chosen artists Jumbo Jutt, Uth Records endeavours to show how talented young musicians can thrive in a professional music environment where one of their original compositions is refined through Uth Records’ in a specialised recording studio with some of Pakistan’s most gifted musicians guiding younger talent. Continue reading…

Comments (0) Posted by Mishal on Thursday, February 17th, 2011


Within the first two years of its birth, Fashion Central.pk is not only up and running, this online Fashion world magazine has established itself as a trail blazer. Indeed the 730 days journey has been loaded with enthusiasm and although there are still millions of kilometers to travel, the team at FashionCentral continues to traverse and move forward without any fear, adequately supported by the pioneering spirit of the founders Shoaeb Shams and Annie whose passion is on the up, at an amazing pace.

Team work has been the hall mark, all through, which helped in curbing many fears. Of course, at the beginning the key question was how to be a cutting edge in technology. Then there was the scare of competition, global and national and data showed that several online fashion magazine attempts had faded with adverse results, becoming unsustainable ventures. Continue reading…