(Karachi, 29 March, 2010) L’Oréal Pakistan, revealed Juggun Kazim as their official Brand Ambassador for their Hair and Skin Care brand Garnier, in Pakistan today.

Garnier, which launched in Pakistan in July 2009, is a brand built on the science and power of nature. Started by a young French chemist, Alfred Garnier, over a hundred years ago, when he created the world’s first hair tonic from plants, Garnier’s historical belief is deep-rooted in the now iconic motto: ‘Take Care.’
L’Oréal Pakistan CEO, Musharaf Hai, speaking about the launch of Garnier said: “Garnier’s ambition is to reach everywhere and stimulate Pakistani consumers to open their wallets.”

Garnier, which is owned by the world’s leading beauty company, L’Oréal S.A, is renowned for its wide range of quality Hair Color, Hair Care and Skin Care products. This includes Garnier Color Naturals, a range of Hair Colors that is enriched with Natural Olive Oil. Their Skin Naturals line includes Garnier Light enriched with Pure Lemon Essence and Vitamin C and Garnier Essentials infused with Vitamin E. In Hair Care, the Fructis Shampoo, Conditioner and Hair Styling products enjoy ready acceptance amongst consumers in Pakistan. Continue reading…

You already know a lot about clipping coupons and waiting for sales in the mall. But there are even more ways to stretch your clothing dollar such as follows:

• Use reversible clothing to save money on everyday clothes. Look for everything from swimwear to dresses that have two different sides to double the outfit’s wear ability.
• One of the biggest money savers is opting for clothing you can wear all year. Although cut of the clothes will dictate how many seasons you can wear an item, fabric is your biggest determining factor.
• If you’ve bought expensive jeans and designer bags in the past but now can’t afford them, don’t give up on shopping just shop with money saving in mind. You can find great items at a low price at mall-based and specialty stores.
• The right accessories can transform your wardrobe and give you multiple looks, which helps money saving. Some accessories — like a perfect bangle bracelet or a distinctive necklace — can even work with most of your outfits, becoming your signature look and eliminating the need for a lot of accessories hence money saving get be done. Continue reading…

Fashion Pakistan is the single largest platform for fashion designers, fashion entrepreneurs and fashion journalists. It is part of the alliance created by the Council of International Fashion Designers, with an understanding of working together to promote and support our fashion in the global market place. Our members represent a major segment of Pakistan’s diverse and very talented design fraternity. We believe in encouraging, promoting and facilitating the development and growth of the fashion industry in Pakistan and making it competitive in international markets by building on relationships with buyers both overseas and domestic, establishing and strengthening ties with foreign designers and all in all promoting the industry.

Fashion Pakistan is a Not for Profit Organization, democratically elected, by the designer, for the designer, as their representative body. We aim to educate, empower and encourage design and crafts of the country. Continue reading…

After an impressive 9th place finish in round 1, Pakistani racing driver Adnan Sarwar will be taking part in the next round of the Sodi World Series of Karting on the 26th of March in Dubai. The Bank Alfalah supported driver is preparing for the 2010 Asian Formula Racing Championship to start in July.

The winner of Pakistan Racer Hunt 2009, Hammad Riaz will also be competing in the World Series Karting as well as testing a single seater formula race car as part of his prize granted by Racing Pakistan and will be looking to establish himself as one of the top racing driver from the country. He is also a graduate of the Racing Pakistan Karting School run by Adnan Sarwar.

Adnan Sarwar will be looking to improve on his 9th place finish in the 1st Round of World Series which marked his return to International racing after a two year hiatus while developing motorsport infrastructure on a national level in order to recognize and train local talent.

(Karachi, 24 March 2010) L’Oréal Paris, the world’s leading beauty brand, announce their exciting official partnership with Fashion Pakistan Week starting 05 April 2010. This long term association will witness L’Oréal Paris as Official Creator of the ‘Look’ for Fashion Pakistan Week in consultation with Saba Ansari of Sabs Salon using L’Oréal Paris products throughout Fashion Week. L’Oréal Paris will also be bringing their internationally coveted ‘black carpet’ to Fashion Pakistan Week at which all celebrity interviews will be conducted and an official L’Oréal Paris studio space revealed for fashionistas to experience the L’Oréal Paris product range and expertise, from top to toe! Continue reading…

Every year the people of Pakistan pay a rich tribute to the most outstanding achievement of the Muslims of South Asia who passed a historic resolution, ‘Pakistan Resolution’ under the dynamic leadership of Quaid Azam Muhammad Ali Jinnah on March 23rd, 1940.

From March 22 to March 24th, 1940, Quaid-i-Azam presided over the session while Chaudhary Khaliquzzaman seconded the Resolution. The session of All India Muslim League was held at Minto Park, Lahore.

On the first day of the session, Quaid-i-Azam Muhammad Ali Jinnah narrated the events of the last few months and presented his own solution of the Muslim problem. According to him, the problem of India should be treated as an international one. He also stated that the Hindus and the Muslims belonged to two separate and distinct nations and therefore the only chance open was to allow them to have separate states. Continue reading…

Pakistani fashion designers have always been inspired by shalwar kames since, time immemorial and have tried to fuse it with various colourful styles and variations. 2010 fashion trends in Pakistan offer long embroidered taftan, kurta shirts with tights, tang pajamas, trousers and patyala shalwar.

2010 fashion trends offer flair, colourful embroideries and styles in various modes of Pakistani dresses. Taftan is another latest addition to the line of fashion trend. Many Pakistani fashion designers like Maria B, Mehdi, Nomi Ansari etc have introduced this new and trendy style in their boutiques. Their prices range from Rupees 3000 and above. Continue reading…