(Karachi, 29 March, 2010) L’Oréal Pakistan, revealed Juggun Kazim as their official Brand Ambassador for their Hair and Skin Care brand Garnier, in Pakistan today.

Garnier, which launched in Pakistan in July 2009, is a brand built on the science and power of nature. Started by a young French chemist, Alfred Garnier, over a hundred years ago, when he created the world’s first hair tonic from plants, Garnier’s historical belief is deep-rooted in the now iconic motto: ‘Take Care.’
L’Oréal Pakistan CEO, Musharaf Hai, speaking about the launch of Garnier said: “Garnier’s ambition is to reach everywhere and stimulate Pakistani consumers to open their wallets.”

Garnier, which is owned by the world’s leading beauty company, L’Oréal S.A, is renowned for its wide range of quality Hair Color, Hair Care and Skin Care products. This includes Garnier Color Naturals, a range of Hair Colors that is enriched with Natural Olive Oil. Their Skin Naturals line includes Garnier Light enriched with Pure Lemon Essence and Vitamin C and Garnier Essentials infused with Vitamin E. In Hair Care, the Fructis Shampoo, Conditioner and Hair Styling products enjoy ready acceptance amongst consumers in Pakistan. Continue reading…

Fashion Pakistan is the single largest platform for fashion designers, fashion entrepreneurs and fashion journalists. It is part of the alliance created by the Council of International Fashion Designers, with an understanding of working together to promote and support our fashion in the global market place. Our members represent a major segment of Pakistan’s diverse and very talented design fraternity. We believe in encouraging, promoting and facilitating the development and growth of the fashion industry in Pakistan and making it competitive in international markets by building on relationships with buyers both overseas and domestic, establishing and strengthening ties with foreign designers and all in all promoting the industry.

Fashion Pakistan is a Not for Profit Organization, democratically elected, by the designer, for the designer, as their representative body. We aim to educate, empower and encourage design and crafts of the country. Continue reading…

After an impressive 9th place finish in round 1, Pakistani racing driver Adnan Sarwar will be taking part in the next round of the Sodi World Series of Karting on the 26th of March in Dubai. The Bank Alfalah supported driver is preparing for the 2010 Asian Formula Racing Championship to start in July.

The winner of Pakistan Racer Hunt 2009, Hammad Riaz will also be competing in the World Series Karting as well as testing a single seater formula race car as part of his prize granted by Racing Pakistan and will be looking to establish himself as one of the top racing driver from the country. He is also a graduate of the Racing Pakistan Karting School run by Adnan Sarwar.

Adnan Sarwar will be looking to improve on his 9th place finish in the 1st Round of World Series which marked his return to International racing after a two year hiatus while developing motorsport infrastructure on a national level in order to recognize and train local talent.

(Karachi, 24 March 2010) L’Oréal Paris, the world’s leading beauty brand, announce their exciting official partnership with Fashion Pakistan Week starting 05 April 2010. This long term association will witness L’Oréal Paris as Official Creator of the ‘Look’ for Fashion Pakistan Week in consultation with Saba Ansari of Sabs Salon using L’Oréal Paris products throughout Fashion Week. L’Oréal Paris will also be bringing their internationally coveted ‘black carpet’ to Fashion Pakistan Week at which all celebrity interviews will be conducted and an official L’Oréal Paris studio space revealed for fashionistas to experience the L’Oréal Paris product range and expertise, from top to toe! Continue reading…

Every year the people of Pakistan pay a rich tribute to the most outstanding achievement of the Muslims of South Asia who passed a historic resolution, ‘Pakistan Resolution’ under the dynamic leadership of Quaid Azam Muhammad Ali Jinnah on March 23rd, 1940.

From March 22 to March 24th, 1940, Quaid-i-Azam presided over the session while Chaudhary Khaliquzzaman seconded the Resolution. The session of All India Muslim League was held at Minto Park, Lahore.

On the first day of the session, Quaid-i-Azam Muhammad Ali Jinnah narrated the events of the last few months and presented his own solution of the Muslim problem. According to him, the problem of India should be treated as an international one. He also stated that the Hindus and the Muslims belonged to two separate and distinct nations and therefore the only chance open was to allow them to have separate states. Continue reading…

Pakistani fashion designers have always been inspired by shalwar kames since, time immemorial and have tried to fuse it with various colourful styles and variations. 2010 fashion trends in Pakistan offer long embroidered taftan, kurta shirts with tights, tang pajamas, trousers and patyala shalwar.

2010 fashion trends offer flair, colourful embroideries and styles in various modes of Pakistani dresses. Taftan is another latest addition to the line of fashion trend. Many Pakistani fashion designers like Maria B, Mehdi, Nomi Ansari etc have introduced this new and trendy style in their boutiques. Their prices range from Rupees 3000 and above. Continue reading…

With the advent of summer season, shopping malls and designers in Pakistan have introduced variety of lawns. Wearing these  has become a style statement for fashion conscious people. Various lawn major cities of Pakistan offering variety in terms of colours, style and affordability.

Summer is here and so is the time to wear colourful and comfortable lawns. The summer trend is clearly evident in cloth shops and exhibitions held at different hotels. Various Fashion designers and models Sobia Nazir, Soniya Batlla, SanaSafinaz, Kamiyar Rokni, V9 of Vaneeza Ahmed, Salina Wardah and Maria B have come up with Continue reading…

Finally the summer has arrived in Pakistan and now is a time to celebrate and garb the glitz and glow of Pakistani fashion jewellery trend and make a fashion statement. The year 2010 is going to be a celebration of stylish flower, stone and crystal jewellery in Pakistan.

Summer glow is going to be apparent in Pakistani fashion jewellery trend of 2010. The summer will see huge popularity of the dazzling crystal and stone jewellery and fashion accessories in Pakistan.

For us Pakistani women who love everything that glitters like diamond are on the look out of artificial jewellery especially since the gold has become a dream.

The feel of jewellery against your perfect skin carries various imitations in artificial stones, tones and materials and creates a feel of diamond and gold. Continue reading…

Summer are approaching as the craze for trendy lawn is on again.

It is summer time! Temperature is very soon going to go up to 42°C. Best wear in summer is clothes made out of Lawn. Romantic dressing of the 60′s is coming in as a breath of fresh air this season in summer trend. Garara, Pishwaz, Angarkha, Chooli are being worn as everyday wear now as the new summer trend. Cotton Garara looks and feels great to wear.

For Office, it’s either a nicely tailored lawn Shalwar Kamiz or an attractive lawn Sari. Short sleeves are preferred, dresses are now worn loose, Dupatta is no longer an element of veil but a delicate symbol of femininity. Jeans and fashion trousers are making there way in but the gorgeous look of long kames and qulut salwars are all the rage as well. Continue reading…

World Women’s Day started in the early 1900’s, a time of revolutionary era when industrialisation world was expanding and population rise led to the clash of many ideologies. Every year it is a tribute to a woman who is hardworking, progressive and dedicated towards her family.

From (1900—2000—) 8th March is being celebrated to pay tribute to every woman who is hardworking progressive and responsible for creating great nations.

1908: A period of unrest when critical debate was occurring. Oppression on women became more active and in 1908 15,000 women marched through New York City streets and demanded better salary package and voting rights. Continue reading…