Beauty brands used to only make products catering to a very narrow margin of skin tone and color—luckily, since more than half of the country doesn’t fall into the fair-medium camp, that’s slowly starting to change.
Much-loved luxe lines are expanding their shade ranges to include deeper tones and are releasing new products with a more diverse customer base in mind (to which we say it’s about time). Now, women with darker complexions have a wider variety of concealers and foundations to choose from, as well as high-pigment lipsticks and creamy blushes that pop against their skin tone.
Iman Cosmetics Second to None Luminous Foundation Clay 3
Iman Cosmetics makes this list because 1) Iman is a goddess, and anyone should want to put anything she creates on their face immediately, and 2) the products are really that good. All of the products are created with medium to dark skin tones in mind—but lest you assume that limits your options, think again. The line is most popular for its mineral-based foundations, like the one pictured above, which sink in instantly for a sheer finish, as well as genius skincare-makeup hybrids, like the Under Cover Agent Oil Control ($16). Oh, and the drugstore price tag doesn’t hurt.